Here's some interesting news out of Activision this week. Call of Duty: Modern Warfare 3 sold $1 billion in its first 16 days. That is one day LESS than it took Avatar to accomplish the same goal. In comparison to other games in the franchise, Call of Duty: Modern Warfare 2 and Call of Duty: Black Ops each took 2 full months to reach this milestone.
Obviously, Activision is pretty freaking excited about this. It proves to them that CoD has not yet become Guitar Hero. Activision released a statement saying,
Call of Duty is now amongst that rarified group of sustained franchises like 'Star Wars,' 'Harry Potter,' 'Lord of the Rings' and the National Football League that attract or engage tens of millions of people every year or every new release.
Those are some pretty lofty claims and, as much as we all kind of expected a down-slide on the Modern Warfare series after the Infinity Ward disaster, well deserved for its sales. Any game that is able to outsell Avatar in dollars certainly does deserve to be considered a sustained franchise. Now, if Activision can keep the franchise from becoming Guitar Hero they will be in good shape.
This isn't the only thing Activision is proud of right now. Hit the break to find out what else is going on and to read the full press release.
Call of Duty Elite is also out-performing expectations. In its first month of existence, the service has reached 6 million paid subscribers. That is the same number of customers services like Netflix, Hulu Plus, Sirius XM and Xbox LIVE take a year to build to. Elite, however, has the added bonus of being attached to an existing, successful franchise and is available through a game marketed on major gaming hardware available to hundreds of millions of users worldwide. The number I would like to see is the percentage of Call of Duty: Modern Warfare 3 owners who are paying Call of Duty Elite members. Show me more than 15% and I'll be impressed.