Apple Wins, Adobe Concedes Defeat in the Flash (Mob) War - The UpStream

Apple Wins, Adobe Concedes Defeat in the Flash (Mob) War

posted Sunday Sep 11, 2011 by Nicholas DiMeo

Apple Wins, Adobe Concedes Defeat in the Flash (Mob) War

I can't think of any other way to say this other than, Apple won. Yes, you read that correctly. In the battle that was almost destined to go on forever between Apple and Adobe, Apple won. This week, Adobe announced it would be updating its Flash Media Server to version 4.5, which would include an ability for Apple users to finally see Flash content, in a very round-a-bout way.

For more on this end of war, check after the break.

Essentially, Adobe is creating a product, similar to Google's Swiffy. However, in this instance, Adobe has made a solution for iProducts that will bypass Flash completely. Instead of converting the flash file, the Media Server will render the content in HTML5 natively. To put it simply, Apple has forced Adobe to make a product that forces Adobe to not use an Adobe product and create something that will work on Apple's platform.

For the war, Adobe has pretty much conceded defeat with this move. Their claim that the Internet is run by Flash has been refuted by Apple moving forward with HTML5. This is specifically beneficial for video publishers because Adobe has done all the work to allow content to be seen on all Apple devices.

Leave it to Apple to power someone into submission. Better yet, leave Adobe to coward out and make their product less important.


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