Microsoft Silverlight on Xbox 360 - The UpStream

Microsoft Silverlight on Xbox 360

posted Wednesday Jul 8, 2009 by Scott Ertz

Microsoft Silverlight on Xbox 360

Microsoft has announced that they are bringing their Silverlight platform (Microsoft's answer to not owning Flash) to the Xbox 360 as a way to allow enhanced advertising on the console. Any time anyone mentions advertising on a gaming console, the gamers start crying, and this was no different. The fear is that we will get a larger quantity of advertisements in the dashboard, but Major Nelson disagreed, saying:

One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those ads a more organic part of the dashboard, like we've done with some of the NXE slots in the past.

The thing to remember here is that dashboard advertising is not new. Silverlight will only give developers more capabilities with the cards they already have. I normally ignore the ads in the dashboard, unless they are for the Pre or something else cool. What about you guys?


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