YouTube is implementing a new system that will allow them to remove copyrighted material from their system. That should make Viacom happy, right? Not as much as you might think. The system requires that YouTube have a copy of the material so that it can be compared to ensure it is illegally posted. Then, the copyright owner has the option to either have it removed or have an ad placed around the video to generate revenue.
So, companies like Viacom that owns multiple television stations and movie brands, will have to submit EVERYTHING they have ever produced to make the system funtion. All I can say is, I wouldn't want to be the one at Google processing all of this new video and uploading it into the content filter.