Branding is difficult, especially when you have a tam of people managing your public face. From time to time bad ideas get published to the world, which is easy when access to social media is granted so easily. The team behind markr has a product, which they are currently calling Brand Commander, which allows brand owners to maintain the integrity of their social messages. Using this platform, a large company like McDonald's can monitor and maintain the message from their franchise owners, keeping all aspects of the brand on the same message.
The main product, markr, allows for creating visual hashtags and connecting people to brands. You could also use the platform to make event messaging more interesting by combining markr and Brand Commander to allow attendees to post to the event stream, but only with approval. That allows the event to maintain their image and attendees to feel more connected.
markr is available on iOS now and Brand Commander is in private beta testing.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.
Trey was born into a tech career. Instead of going to summer camp as a child, Trey spent summers working at the local news station with his father, an Emmy award winning news director. He honed his audio skills singing in a band, and later worked as a lighting and audio technician for a theme park. Within two years he became the lead technician for the entire park, which included a fully operational CNN sponsored TV station, a full theater and a circus. Later, he became the lead lighting and audio tech for one of the Ringling Bros. circuses, with a stint as a clown for the pure joy of performing. It was at Ringling that he met his wife, who he calls the most beautiful, loving, and funny person he has ever met, and who is also the creator of the 3000 Brigade. Trey was a performer with the 3000 Brigade for nine shows, as well as hosting the 3000 Brigade Podcast, while still doing media on the side. Trey currently edits and cleans audio for PLuGHiTz shows and has also been a special events host.