For content producers, one of the hardest things to do it keep up with comments. User engagement can help direct your content, letting you know what types of information your readers/listeners/viewers are interested in, and the angle they are looking for in that content. The problem is, how do you keep track of every comment and interpret the meaning?
Fortunately 451 Degrees is here to help with Graffiti, their content optimization platform. The system is designed to monitor user generated content, specifically comments, and recommend alterations to the content to enhance SEO, engagement and even advertising sales. You can also use the information to plan future content around what your users want.
Graffiti is available now.
From laptops and Lumia to Surface and Xbox, get it at the Microsoft Store.