How do you make sales happen in your business? Good products? That's a given. Building a positive brand reputation? Of course. Offering competitive pricing? Naturally. But the world of modern business is fast-paced, and customers are getting savvier by the minute. So, it is unlikely that these would be enough to encourage a sale. While this isn't to say they are not crucial factors - because they are essential - you need to work a little harder to ensure your sales strategy is up to the challenge of either online commerce or meeting customers face-to-face.
Here are 5 sales tools that need to be part of your toolkit to not only capture your customers' attention but also drive sales both online and offline.
Understand your customers' needs
The foundation of a successful sales strategy begins with a comprehensive market research effort. You want to identify your customers' pain points and needs as these will be at the core of your sales strategy. Whether online or offline, your customers are acting like a compass and market research will help you read the direction in which the compass is pointing.
Thankfully, you can leverage tools such as Google Analytics, social media insights, and also customer surveys to gather intelligence on your target audience. Online market research is not only highly effective, but it is also cost-effective thanks to so many tracking tools!
Equip yourself to sell anywhere
Ultimately, not all sales happen online. With countless conferences and events to attend, you want to be equipped to sell on the go. That's where having a smart point-of-sale device, such as a contactless card reader can be a game-changer for businesses operating that are offline too.
This is a great way to not only streamline transactions and enhance the customer experience, but also to not miss any sales opportunity.
Engage customers with compelling content
Regardless of whether you operate online or offline, creating content that is engaging and relevant is a no-brainer. This translates to the creation of informative blog posts, captivating social media content, and email marketing campaigns.
What is the benefit of engaging content? Getting customers hooked creates a connection. They not only look forward to your content, but they also feel talked to and understood by your content.
Harness the power of social proof
Everybody likes a good review. But do you realize the power that reviews and testimonials have? These not only let other customers know that your business is trustworthy, but they also encourage customers in the same market segment to purchase from you.
As such, it becomes essential to have a strong follow-up strategy that will drive reviews and ratings. This can be as easy as providing an incentive for reviewers, for example.
Offer exceptional customer service
Superior customer service is a universal key to success, regardless of your sales channel. Going the extra mile to satisfy your customers can turn them into loyal, repeat buyers. More importantly, it can also make customers into active advocates for your brand.
In conclusion, having good quality products and being an established brand are only the start of your sales success strategy. You also need to create paths for your customers to see you, trust you, and purchase from you more easily.