Beginning tomorrow, YouTube will be making a YouTube app for kids, in order to keep them away from the random clips of twerking, drug experimentation and other content not suitable for children. Dubbed YouTube kids, the app will be available for Android devices at first, with more devices coming in the near future.
The app will revolve around content produced and targeted specifically for children. Shows from DreamWorks TV, Jim Henson TV, Mother Goose Club, Talking Tom and Friends, and Geographic Kids will all be available for their viewing pleasure. Even further, the app will feature a control set for parents to use, to set things like viewing time limits, toggling the search option and more.
With as questionable as YouTube's "Recommended Videos" section is after you select a video, it's understandable that parents were concerned as to what might auto-play after their selection. It's even more troubling when certain videos are purposefully mistagged in order to show up in other categories. You could imagine what problems can arise from that.
ConnectSafely's co-director Larry Magid was excited for the app to make its way onto devices. ConnectSafely is a nonprofit that is partially funded by Google, with the purpose of educating people about the basics of the Internet and best safety, security and privacy matters.
This is good for kids and parents. YouTube has done a good job providing curated content that's suitable for kids and easy for kids and parents to discover. There is no substitute for engaged parenting, but it never hurts to have a little help. As with any media, parents need to be sure their kids are getting a balanced diet, so it's good that Google included a timer to help limit how long a child can use the app.
The number of children who use YouTube as a media consumption platform has blown up in the last year, so it's only appropriate that they receive an app that filters out the garbage that sometimes (almost always) takes over the Internet.