After the Microsoft-Nokia deal closed earlier this year, we knew it was only a matter of time until we'd see our first rebranded smart device. After announcing it earlier this year, a small Nokia blog post hinted at the debut of such hardware.
Consumers will also have noticed many of the Nokia apps on their Windows Phone slowly being renamed with the Lumia prefix. Over the next quarter, we'll be seeing a bunch of new Lumia devices hit shelves worldwide. The new Microsoft Lumia name will be taking over and it will start with a device launching "soon," according to a Nokia blog on the subject.
However, that doesn't mean Nokia is going away. The company still owns the rights to the name, and will be using it for all Here map-related things, among other projects like the NSN network equipment services and all patent licensing. Speaking of patents and licensing, the Nokia name won't be leaving the mobile market entirely either. Microsoft will still be launching Nokia-branded, entry-level phones, like the Nokia 130. Nokia will also be able to launch Nokia-branded smartphones, but not until 2016 according to the acquisition deal.
SVP of Marketing, Tuula Rytila, also wanted to mention in the blog that support of current Nokia Lumia phones won't be going away. As expected, Nokia falling into the Microsoft umbrella just means a more symbiotic relationship for the two companies, and updates and warranties will continue to be supported for all current devices, including the recently-launched Lumia 830 and 730.