E3 is an expo that can either go really well or really badly for a company. In the case of Twitch, the show was an outstanding success. People who couldn't or didn't want to attend the event could watch it from the comfort of their own home and could enjoy multiple streams of dozens of game developers and hundreds of games. E3 week was so great for Twitch that it even saw the company receive two world records.
For the first day of E3 coverage, which technically wasn't the first day of E3, Twitch saw 5.9 million unique viewers tune into the broadcasts. For the entire broadcast week, Twitch hit a staggering 12 million unique viewers checking out their gaming content. Plus, over 405,000 people watched the E3 livestream on the first day at the same time. These numbers alone shows how gamers and the industry as a whole are altering their ways to consume their content. In total Twitch sees around 45 million unique viewers each month to the website to watch over 1 million people broadcast their gameplay.
Game companies and manufacturers both took notice to Twitch's up-and-coming success and Nintendo even hosted content all week on its own channel on the streaming service. Dubbed the Treehouse, fans logged on for the four days to watch game devs, execs and others all try out new games on the Nintendo hardware.
Twitch's VP of marketing, Matthew DiPietro said this about its E3 efforts.
By helping our partners get the most value out of their E3 presence with our centralized platform and our partnership with the ESA, the numbers illustrated it was a resounding success. As a result, we were able to offer our global community a front row seat to all of the best content from the show.
Not only did E3 bring in huge numbers for Twitch, but the week brought two world records to the company. From February 12th to March 1st, 2014, you might have remembered a little thing called "Twitch Plays Pokemon." Well, that saga was so well-loved by gamers and fans everywhere that on June 12th the Guinness World Record for most participants on a single-player online video game was awarded to Twitch with a total of 1,165,140 gamers. Guinness also presented the World Record for most concurrent viewers for a video game livestreaming service with 826,778. And while that latter record seems a little specific, it's still pretty impressive. The company is so proud about the records that it is selling a T-shirt to commemorate the occasion, with all proceeds going to ExtraLife and St. Jude PLAY LIVE charities.