Xbox LIVE to Show Up on More Than Just WinPho 7 - The UpStream

Xbox LIVE to Show Up on More Than Just WinPho 7

posted Sunday Jun 26, 2011 by Nicholas DiMeo

Xbox LIVE to Show Up on More Than Just WinPho 7

Since the inception of WinPho 7 we knew that Xbox LIVE would play a huge role and integrate easily into the new mobile devices. What we also guessed is that we would see LIVE show up on PCs in some capacity. As it would turn out, we have learned Xbox LIVE will be built into Windows 8.

Mike Delman, VP of global marketing for Microsoft's Interactive Entertainment Business revealed it all in an interview.

We have parts of the interview and thoughts on the integration after the break.

Live has been successful on the Windows Phone. Live will be built into the PC. It will be the service where you get your entertainment. We were talking about it — you will not just see consoles and handhelds at this show next year, this show's going to morph into other devices.

If we have that and the PCs to leverage, that will be a big Live base. It's our job to make "buy a movie in one place and play it everywhere, buy a game in one place and play it everywhere." Making things portable will be a big focus of ours.

We knew that Microsoft was morphing the LIVE service from just a gaming center into something more, with things like Zune enhancements and the huge lineup of media partners that you get with a Gold subscription. From video services like Netflix and Hulu Plus to music consumption like and Zune Pass, it only makes sense that you should be able to take it to the next step and link some of these things to your computer. Fortunately enough, Delman agrees.

There will be a lot of similarities in design and service philosophy. Whether it's us or Apple or anybody else, people want to be able to navigate through multiple devices in a certain ecosystem very seamlessly so we're committed to that. Xbox Live will be the pervasive media service across devices.

We also learned that Xbox LIVE and SkyDrive, their storage service, will be one united entity and Delman said it would be good for not only Microsoft but for consumers. I can't say that I disagree.


What You're Saying

Be the first to comment!

We're live now - Join us!



Forgot password? Recover here.
Not a member? Register now.
Blog Meets Brand Stats