Chrysler and Beats by Dre Team Up to Bring Beats Audio to Cars - The UpStream

Chrysler and Beats by Dre Team Up to Bring Beats Audio to Cars

posted Sunday May 1, 2011 by Nicholas DiMeo

Chrysler and Beats by Dre Team Up to Bring Beats Audio to Cars

HP and the Beats by Dre audio technology has been a match made in heaven so far. Crisp, clear, 24-bit sound inside HP laptops and even inside the next line of webOS devices. Well, now Chrysler seems to also agree that they need some of the magical powers of Dr. Dre himself. Chrysler and Beats by Dre announced they are bringing pristine audio goodness to cars for the first time.

For more, follow after the break.

Dr. Dre and Jimmy Iovine, head honcho at Interscope Records, will be working on bringing a ten-speaker audio system to the 2012 Chrysler 300S line. It makes sense that a car that looks like a Phantom will have some decent sounding audio now. It should be noted that the new Chrysler commercials feature Detroit's own emcee Eminem's music, who is the protege and record labelmate of Dr. Dre. Iovine has said that, "Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars."

Beats by Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve.

Press statement by Oliver Francois, president and CEO, Chrysler Brand:

Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology. Our goal in partnering with Beats by Dr.Dre is to revolutionize the expectations for audio quality in an automobile, establishing a new bar in sound that comes closer than ever before to replicating the recording studio sound of professionals like Dr. Dre and Jimmy for drivers of the new Chrysler 300S.

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