AIWA returns to CES with a product line that blends classic design with contemporary functionality. The company's latest audio systems draw heavily from the iconic look and feel of the 1980s and 1990s, an era when AIWA boomboxes and mini systems were staples in bedrooms, dorm rooms, and living spaces. This retro‑inspired lineup reflects a renewed cultural interest in physical media and vintage aesthetics, driven in part by the resurgence of cassette tapes, CDs, and analog radio among younger listeners.
The design direction embraces authenticity rather than imitation. The products feature the same tactile controls, analog tuners, and visual cues that defined the original AIWA experience. At the same time, modern conveniences such as Bluetooth streaming ensure that the systems remain compatible with today's listening habits. This combination of nostalgia and practicality positions the lineup as both a tribute to the past and a functional audio solution for the present.
The smaller models in the lineup focus on cassette playback, AM/FM radio, and Bluetooth connectivity. These units recreate the aesthetic of classic portable stereos, complete with physical buttons, traditional antennas, and battery operation using C or D cells. The design supports the growing interest in analog listening while maintaining the flexibility of wireless streaming. The compact size and accessible price point make these models appealing to both nostalgic adults and younger users exploring physical media for the first time.
The cassette mechanism is engineered to deliver reliable performance, reflecting AIWA's long history with tape‑based audio. The inclusion of Bluetooth ensures that users can switch seamlessly between analog and digital sources, supporting a wide range of listening preferences.
The flagship model in the retro lineup expands the feature set with CD playback, cassette functionality, AM/FM radio, and Bluetooth streaming. The system incorporates analog VU meters that respond dynamically to audio levels, reinforcing the vintage aesthetic and providing a visual element reminiscent of classic home stereos. The analog tuner allows precise manual adjustment, supporting listeners who prefer the tactile experience of fine‑tuning radio stations.
The system's design emphasizes authenticity, from the physical controls to the overall form factor. It is engineered to deliver a familiar user experience while integrating modern components that enhance reliability and audio performance. The unit is available now, with pricing positioned to make it accessible to a broad audience.
The compact cassette‑focused models are scheduled for release in early Q3, with pricing targeted below fifty dollars. The full‑size retro system is already available at a price point of two hundred seventy‑nine dollars. Additional information and product updates are provided through AIWA's website, with select models also available through major online retailers.
AIWA's approach reflects a broader trend toward blending retro design with modern functionality. By reintroducing classic audio formats alongside contemporary features, the company supports both nostalgic consumers and younger listeners discovering physical media for the first time. The lineup demonstrates how legacy brands can evolve while honoring the characteristics that made them memorable.
AIWA's retro‑inspired audio systems bring the look and feel of classic 80s and 90s devices into the modern era. With cassette and CD playback, analog radio, Bluetooth streaming, and authentic design elements, the lineup offers a compelling mix of nostalgia and practicality. As interest in physical media continues to grow, AIWA's products provide a familiar yet refreshed listening experience that resonates across generations.
Interview by Scott Ertz of F5 Live: Refreshing Technology.
Scott Ertz is a seasoned media professional whose dynamic presence spans broadcasting, journalism, and tech storytelling. As Editor-in-Chief of PLUGHITZ Live, he leads a multimedia platform that blends insightful reporting with engaging live coverage of major industry events. He's best known as the host of F5 Live: Refreshing Technology, a long-running show that demystifies emerging tech trends with clarity and charisma, and Piltch Point, where he collaborates with Avram Piltch to spotlight cutting-edge innovations.
Scott's media journey began with a passion for connecting audiences to the pulse of technology. His work has taken him behind the scenes at CES, Collision Conference, and FIRST Robotics events, where he's interviewed industry leaders and captured the cultural impact of tech in real time. His on-camera style is both approachable and informed, making complex topics accessible to viewers across platforms.
Beyond hosting, Scott is a developer and producer, shaping the technical backbone of PLUGHITZ Corporation's properties. His storytelling is rooted in authenticity, whether he's scripting historical segments or crafting social media narratives. With a background in gaming culture and community engagement, Scott brings a unique blend of nostalgia, innovation, and journalistic integrity to every broadcast. His voice is one of curiosity, connection, and creative leadership.
