CES continues to serve as one of the most influential technology events in the world, and few people understand its evolution better than CTA spokesperson Allie Fried. With two decades of experience supporting the show, she brings a unique perspective on how the event has grown, diversified, and reshaped the global technology landscape. Her role places her at the center of communications, media engagement, and industry coordination, offering a view into the scale and complexity required to operate an event of this magnitude.
The show has expanded far beyond its origins as a showcase for consumer electronics. Today, it represents a cross‑industry gathering where technology intersects with health, education, mobility, sustainability, entertainment, and enterprise innovation. The presence of global companies, startups, researchers, and policymakers reflects a broader shift toward technology as a foundation for improving human life. This evolution is visible across every hall, from advanced robotics and AI‑driven health diagnostics to agricultural machinery, autonomous vehicles, and next‑generation accessibility tools.
A recurring theme throughout the show is the use of technology to enhance the human condition. Innovations supporting neurodivergent learners, real‑time translation tools, and accessibility devices demonstrate how technology is being applied to solve challenges that once seemed out of reach. Real‑time Braille translation, adaptive learning platforms, and AI‑enabled reading tools highlight a growing commitment to inclusivity and personalized support.
Wellness and health technology continue to advance rapidly. Devices capable of analyzing biometrics, detecting early health risks, and providing real‑time coaching illustrate how consumer products are approaching medical‑grade accuracy. These tools shift healthcare from reactive treatment to proactive monitoring, giving individuals more control over their well‑being. The trend reflects a broader movement toward preventative care, supported by AI‑driven insights and continuous physiological tracking.
Artificial intelligence remains the dominant force shaping the direction of CES. Its presence spans nearly every category, from nutrition and fitness to robotics, logistics, and creative tools. AI is increasingly positioned not as a standalone feature but as a collaborative partner that enhances human capability. The shift from AI as a tool to AI as a teammate is evident in products that learn user behavior, adapt to personal goals, and provide real‑time guidance.
Concerns about AI's impact on employment and society are acknowledged, yet the prevailing sentiment across the industry remains optimistic. New technologies historically create new roles, new industries, and new opportunities. The rapid expansion of AI‑enabled products suggests a future where human creativity, emotional intelligence, and problem‑solving remain essential, supported rather than replaced by intelligent systems.
The scale of CES continues to grow, with thousands of exhibitors and well over a hundred thousand industry professionals attending from around the world. Startups occupy a significant portion of the show, demonstrating the strength of the innovation pipeline and the increasing accessibility of advanced technology development. Many of today's leading companies began as small booths in the startup area, illustrating the event's role as a launchpad for global success.
The show's energy is driven by the diversity of industries represented and the serendipitous connections formed throughout the week. Partnerships, investment opportunities, and unexpected collaborations emerge as companies discover complementary technologies and shared goals. This environment reinforces CES as a global hub for innovation, strategy, and forward‑looking dialogue.
Allie Fried's perspective highlights the continued evolution of CES as a platform for global innovation. The event reflects the expanding role of technology in improving human life, the growing influence of AI across industries, and the importance of collaboration in shaping the future. As the show continues to grow in scale and impact, it remains a central gathering point for the ideas, products, and partnerships that define the next era of technological advancement.
Interview by Don Baine, The Gadget Professor.
Scott Ertz is a seasoned media professional whose dynamic presence spans broadcasting, journalism, and tech storytelling. As Editor-in-Chief of PLUGHITZ Live, he leads a multimedia platform that blends insightful reporting with engaging live coverage of major industry events. He's best known as the host of F5 Live: Refreshing Technology, a long-running show that demystifies emerging tech trends with clarity and charisma, and Piltch Point, where he collaborates with Avram Piltch to spotlight cutting-edge innovations.
Scott's media journey began with a passion for connecting audiences to the pulse of technology. His work has taken him behind the scenes at CES, Collision Conference, and FIRST Robotics events, where he's interviewed industry leaders and captured the cultural impact of tech in real time. His on-camera style is both approachable and informed, making complex topics accessible to viewers across platforms.
Beyond hosting, Scott is a developer and producer, shaping the technical backbone of PLUGHITZ Corporation's properties. His storytelling is rooted in authenticity, whether he's scripting historical segments or crafting social media narratives. With a background in gaming culture and community engagement, Scott brings a unique blend of nostalgia, innovation, and journalistic integrity to every broadcast. His voice is one of curiosity, connection, and creative leadership.
