In a groundbreaking development for maternal and infant health, a new technology has emerged that promises to transform the breastfeeding experience for mothers worldwide. This innovation, known as Coro, is the world's first accurate breastfeeding monitor designed to address a critical concern faced by many new mothers: the uncertainty about whether their baby is receiving enough milk. Despite the high initiation rates of breastfeeding, approximately 88% of mothers in the United States begin breastfeeding, only 27% continue exclusively breastfeeding by the six-month mark, a period during which significant health benefits for both mother and baby are realized. The reasons behind this steep decline are multifaceted, but a prevalent issue is the anxiety surrounding milk supply; many mothers simply do not know if their infants are getting enough nourishment.
Coro aims to alleviate this concern by providing real-time data on milk flow directly to mothers' smartphones. The device is ingeniously designed as a nipple shield, a familiar product already used by many breastfeeding mothers for skin protection. What sets Coro apart is its integration of a patented micro flow meter within the shield, enabling it to measure the amount of milk being consumed during breastfeeding sessions. This innovative approach not only maintains the close skin-to-skin contact essential for breastfeeding but also empowers mothers with the information they need to ensure their babies are adequately fed.
The technology behind Coro has been in development for a decade, involving rigorous technical validation, clinical studies, and user testing, all supported by public funding through the European Commission. A team of biomedical engineers, scientists, and doctors has painstakingly worked to miniaturize the technology, making it feasible to fit the flow meter into a form factor that is both comfortable and user-friendly. The result is a product that not only meets the practical needs of breastfeeding mothers but also enhances their confidence in their ability to nourish their infants.
As of now, Coro has not launched, but plans to launch into the US and European markets shortly. The unveiling of this technology at the Consumer Electronics Show (CES) has garnered significant attention, including the prestigious Best of CES award in the parenting category. This recognition underscores the importance of addressing the challenges faced by breastfeeding mothers and highlights the potential impact of this technology on public health.
The implications of Coro extend beyond individual mothers; they resonate on a global scale. By helping to increase breastfeeding duration and exclusivity, this technology has the potential to improve health outcomes for mothers and infants alike, contributing to a reduction in healthcare costs associated with infant formula feeding and related health issues. Furthermore, as awareness of the benefits of breastfeeding continues to grow, innovations like Coro can play a pivotal role in supporting mothers as they navigate the challenges of breastfeeding in today's fast-paced world.
In conclusion, the launch of Coro represents a significant advancement in breastfeeding technology, addressing a long-standing issue that has hindered many mothers from achieving their breastfeeding goals. By providing real-time insights into milk flow, this innovative device empowers mothers, fosters confidence, and ultimately supports the health and well-being of both mothers and their babies. As this technology becomes more widely available, it holds the promise of revolutionizing the breastfeeding experience and enhancing maternal and infant health on a global scale.
Interview by Don Baine, The Gadget Professor.
Scott Ertz is a seasoned media professional whose dynamic presence spans broadcasting, journalism, and tech storytelling. As Editor-in-Chief of PLUGHITZ Live, he leads a multimedia platform that blends insightful reporting with engaging live coverage of major industry events. He's best known as the host of F5 Live: Refreshing Technology, a long-running show that demystifies emerging tech trends with clarity and charisma, and Piltch Point, where he collaborates with Avram Piltch to spotlight cutting-edge innovations.
Scott's media journey began with a passion for connecting audiences to the pulse of technology. His work has taken him behind the scenes at CES, Collision Conference, and FIRST Robotics events, where he's interviewed industry leaders and captured the cultural impact of tech in real time. His on-camera style is both approachable and informed, making complex topics accessible to viewers across platforms.
Beyond hosting, Scott is a developer and producer, shaping the technical backbone of PLUGHITZ Corporation's properties. His storytelling is rooted in authenticity, whether he's scripting historical segments or crafting social media narratives. With a background in gaming culture and community engagement, Scott brings a unique blend of nostalgia, innovation, and journalistic integrity to every broadcast. His voice is one of curiosity, connection, and creative leadership.
