In an era where technology continuously shapes our world, the integration of community-driven approaches into asset monitoring presents a transformative opportunity. The recent discussion with Claudia Masciulli, CEO and co-founder of IntelligEarth, sheds light on this innovative paradigm. Founded in 2023 from the esteemed Sapienza University of Rome, IntelligEarth is pioneering a new deep tech solution aimed at enhancing the monitoring and inspection of various assets, including structural health and environmental conditions. Don Baine's CES 2026 conversation explores the significance of community-driven asset monitoring, the challenges it addresses, and the potential it holds for the future.
At its core, community-driven asset monitoring leverages the power of citizen science and crowdsourced data collection. Rather than relying solely on trained technicians to gather and analyze data, this approach empowers individuals within a community to contribute to the monitoring process. As Masciulli articulates, the technology developed by IntelligEarth taps into the everyday observations of people, allowing them to collect valuable information about their surroundings. This democratization of data collection not only enhances the volume of information available but also fosters a sense of ownership and responsibility among community members regarding their environment.
The traditional methods of asset monitoring often come with significant limitations. High costs, the need for specialized technicians, and bureaucratic hurdles can hinder effective monitoring, especially in regions where infrastructure is at risk. In Italy, for instance, the alarming rate of building collapses underscores the urgent need for innovative solutions. IntelligEarth's technology addresses these challenges by lowering monitoring costs by up to 19% and expediting the inspection process. By harnessing the collective efforts of the community, the company is not only making monitoring more accessible but also more efficient.
IntelligEarth's approach is rooted in advanced technology, including satellite sensors and Earth observation tools. However, the real innovation lies in its ability to transform raw data into actionable insights. Traditionally, sophisticated technologies require significant interpretation by experts, which can limit their application. By involving the community, IntelligEarth creates a system where data collection becomes a shared responsibility, enabling faster and more comprehensive assessments of infrastructure and environmental health. This shift represents a significant leap forward in how we approach asset monitoring, making it more inclusive and responsive to real-time needs.
As Masciulli represents IntelligEarth at CES, her goals extend beyond showcasing their technology. She aims to raise awareness about the importance of community involvement in monitoring efforts. By engaging potential clients, partners, and investors, she seeks to establish a network that can amplify the impact of their innovations. The participation of the Italian government in supporting her presence at CES highlights the recognition of this approach as a valuable contribution to both technological advancement and societal well-being.
Community-driven asset monitoring represents a significant innovation in how we understand and manage our built and natural environments. By empowering individuals to participate in the monitoring process, companies like IntelligEarth are not only enhancing the efficiency and effectiveness of inspections but also fostering a culture of shared responsibility. As we face increasing challenges related to infrastructure and environmental sustainability, the integration of community insights into monitoring practices will be crucial. The future of asset monitoring lies in collaboration, and through community-driven initiatives, we can create safer, more resilient communities equipped to address the complexities of our world.
Interview by Don Baine, The Gadget Professor.
Scott Ertz is a seasoned media professional whose dynamic presence spans broadcasting, journalism, and tech storytelling. As Editor-in-Chief of PLUGHITZ Live, he leads a multimedia platform that blends insightful reporting with engaging live coverage of major industry events. He's best known as the host of F5 Live: Refreshing Technology, a long-running show that demystifies emerging tech trends with clarity and charisma, and Piltch Point, where he collaborates with Avram Piltch to spotlight cutting-edge innovations.
Scott's media journey began with a passion for connecting audiences to the pulse of technology. His work has taken him behind the scenes at CES, Collision Conference, and FIRST Robotics events, where he's interviewed industry leaders and captured the cultural impact of tech in real time. His on-camera style is both approachable and informed, making complex topics accessible to viewers across platforms.
Beyond hosting, Scott is a developer and producer, shaping the technical backbone of PLUGHITZ Corporation's properties. His storytelling is rooted in authenticity, whether he's scripting historical segments or crafting social media narratives. With a background in gaming culture and community engagement, Scott brings a unique blend of nostalgia, innovation, and journalistic integrity to every broadcast. His voice is one of curiosity, connection, and creative leadership.
