Stacksync: Simplifying enterprise system synchronization @ CES 2024 - Show Notes

Stacksync: Simplifying enterprise system synchronization @ CES 2024

Friday Feb 23, 2024 (00:11:29)


In today's fast-paced business world, effective customer relationship management (CRM) is crucial for companies to thrive. However, integrating CRM systems with databases and other enterprise systems has always been a complex and time-consuming process. Engineers and CRM consultants often have to rely on APIs and various tools, which not only cost a significant amount of money but also take months to integrate. This is where Stacksync comes in, offering a solution that simplifies and accelerates the CRM integration process.

Real-time CRM integration made easy

Stacksync, founded by Ruben Burdin, provides real-time and two-way sync between enterprise systems and databases, specifically CRMs and databases. The main goal is to connect CRMs like Salesforce or HubSpot to databases, enabling engineers to manipulate and update data within the CRM without the need for API calls. This approach makes the integration process 90% faster and significantly more efficient.

One of the most interesting use cases for Stacksync is data activation. Many companies have valuable customer insights and data stored in their databases or data warehouses like Snowflake or BigQuery. However, this data is often inaccessible to the business teams working on the CRM. Stacksync solves this challenge by enabling simple SQL queries to compute metrics with custom business logic and ship them back to the CRM without the need for API calls. This means that users can manipulate a table within their data warehouse, and it will directly impact the CRM. This seamless integration allows for the activation of data and ensures that the CRM is always up to date with the latest customer insights.

Data synchronization with integrity

What sets Stacksync apart is its ability to integrate CRM and databases without disrupting the work of sales and support teams. Changes made in the database will be reflected in the CRM, and vice versa, without causing any conflicts or errors. This means that engineers can use the data in their own systems, combining it with usage information from applications or hardware, without interfering with the work of sales and support teams. The integration brings all systems together, allowing for a comprehensive view of customer data and ensuring that sales and support teams have access to all relevant information.

One of the key features that makes this possible is its ability to protect the CRM from potential data loss or corruption. With a full suite of tools, Stacksync enables users to disable certain operations, such as deleting records, to prevent accidental data loss. This means that even if someone were to mistakenly delete all the records in the database, it would not impact the CRM. Additionally, Stacksync alerts users if there are any issues or modifications that could potentially affect data integrity, allowing them to quickly resolve these issues with just a click.

Furthermore, Stacksync provides comprehensive monitoring and logging capabilities. Users can access sync logs and error logs, providing a complete overview of the integration process. This level of monitoring ensures that any issues or errors can be quickly identified and addressed, minimizing the risk of data loss or corruption.

Who is Stacksync designed for?

The target customers for Stacksync are enterprises that require CRM integration, and the end-users are engineers and CRM consultants responsible for the integration. Traditionally, these professionals have had to navigate complex workflows, utilizing APIs and tools like MuleSoft or Workato. However, Stacksync eliminates the need for such tools and processes, simplifying the integration into a two-click process with no code required. The user-friendly interface allows for the synchronization of CRM data with the database, including custom fields and objects, providing flexibility and ease of use.

The implementation of Stacksync has already garnered attention and positive feedback. Customers who initially planned a six-month budget for CRM integration were amazed when Stacksync delivered results within six weeks and had them in production within ten days. This rapid turnaround time showcases the effectiveness and efficiency of Stacksync's approach.

Conclusion: Stacksync simplifies data integration

In terms of cost, Stacksync operates on a pay-as-you-go model, where users only pay for the monthly active rows they consume. This flexible pricing structure is based on the number of records updated in the CRM, rather than the total number of records in the database. This reduces costs significantly, especially for companies with large amounts of data. Compared to consulting alternatives or other integration tools, Stacksync offers a cost-effective solution, with savings of up to 90%.

In conclusion, Stacksync's real-time CRM integration solution revolutionizes the way companies connect their CRMs with databases. By simplifying the integration process and eliminating the need for complex tools and API calls, Stacksync enables engineers and CRM consultants to save time, money, and effort. The ability to activate data and seamlessly synchronize it between CRM and databases empowers businesses to make informed decisions and provide better customer experiences. With Stacksync, real-time CRM integration is made easy, making it a valuable tool for any enterprise looking to optimize their CRM workflows.

Interview by Scott Ertz of F5 Live: Refreshing Technology.

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Scott Ertz

Host, Episode Author

Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.


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