It's no secret that data is one of the most valuable commodities in today's economy. Advertisers and publishers have long fought over who should control this precious resource, but there is a new player in town that is changing the game: AdHash. AdHash believes that advertisers should own their data, and for the first time, they can collect and store campaign performance data directly on their servers. This means no more data loss, discrepancies, or theft. Advertisers now have complete transparency into where their data is stored and how it is being used.
AdHash is a decentralized AdTech platform that cuts out the middlemen to bring efficiency, trust, and privacy to digital advertising. The platform makes transparency the default state of digital advertising. This means that advertisers can see exactly where their ads are being shown, who is seeing them, and how much they are paying for each impression.
AdHash also allows advertisers to collect first-party data directly from users with consent. This data is stored on the advertiser's own hardware or infrastructure and can be used to improve ad targeting and measurement. This is a major change from the traditional model of the advertising network owning the data and sharing it with your competitors.
First-party data are your most valuable proprietary asset. They allow you to understand your customers better than anyone else and give you a competitive advantage in the marketplace. When you control your data, you can be sure that it is being used to maximum effect.
But, owning your data also means that you have the power to control how it is used and by whom. AdHash believes that advertisers should have the final say in how their data is used and shared. This includes being able to choose who can access your data, setting limits on how it can be used, and having the ability to delete it at any time. AdHash gives you the power to collect, store, and use your data the way you want.
There are many benefits to owning your own data.
You know exactly where your data is stored and how it is being used. With AdHash, you can store it on the network or protect it behind your own network to ensure privacy.
You have complete control over who can access your data and how it can be used. No more worrying about whether your hard work in cultivating an audience will be used against you by an advertising network.
Your data is stored securely on AdHash's decentralized network. This means that only those who are supposed to see and use the data may do so.
AdHash respects your privacy and will only collect data with your consent.
AdHash is the only platform that allows advertisers to own their data. They are changing the AdTech landscape by making transparency the default state of digital advertising. The platform gives you the power to collect, store, and use your data the way you want. To learn more about AdHash's vision of the future of digital advertising, check out their website.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.