Fittingbox: The future eyewear shopping experience today @ CES 2022 - Show Notes

Fittingbox: The future eyewear shopping experience today @ CES 2022

Wednesday Feb 16, 2022 (00:07:28)


If you're like most people, you probably dread the idea of going to the optometrist. It's always a hassle to find time in your schedule, and then you have to deal with trying on all those glasses until you find the perfect pair. Fittingbox is changing all that. This company has developed cutting-edge technology that allows you to try on glasses virtually, in real-time. You can even do it from your desktop or mobile device!

What is Fittingbox?

Fittingbox is a company that specializes in Augmented Reality (AR) and frame digitization in three dimensions. They developed the "virtual mirror" technology that allows you to try on glasses virtually, in real-time. This technology is used by the largest optical and luxury groups worldwide. Fittingbox represents the largest database of three-dimensional frames. Fittingbox generates over 95 million virtual fittings per year!

What are Fittingbox's products?

Fittingbox develops cutting-edge optical solutions based on machine learning, computer vision, and now diminished reality (DR). FittingBox offers a comprehensive range of AR solutions for the eyewear industry.

Virtual Try-On (Remote)

Virtual fitting rooms which allow you to try on glasses virtually in real-time using augmented reality technology from any device such as computers or mobile phones. This allows customers to see what they look like with different frames before making an expensive purchase decision! The platform is used by brands around the world directly on their websites and mobile apps. It is designed to enhance the shopping experience for the user while reducing returns to the company.

Virtual Try-On (Onsite)

An in-store optical experience where customers can use pick their favorite frames while a stylist helps them narrow down options based on face shape, skin tone, and style preference. It is perfectly designed to be integrated into the office of Opticians, Optometrists, ECPs to add their own catalog of frames for their customers and patients.

Photo Studio

A digital platform that provides retailers with a full library of frame models. This allows you to immediately integrate different models of glasses into your offerings on the web or mobile apps. The Photo Studio includes standard photos and 360-degree views. The company produces professional renderings with strong attention to the little details of each model.

Model Studio

This offering is designed to go along with the Photo Studio. It takes the renderings of the glasses and places them on nearly any model's face. This way you can generate consistent examples of the products you offer on your own collection of models, in nearly any position.


A visual search engine that allows customers to find frames based on color, style, or shape. This is an invaluable tool for those who have trouble describing what they want in words but can see it clearly when shown pictures! It's also helpful if you're shopping online because sometimes there are no descriptions of the product at all!


To learn more about Fittingbox and the products and services that are available, you can check out the company's website.

Interview by Todd Cochrane of Geek News Central.

Sponsored by:
Get $5 to protect your credit card information online with Privacy.
Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more.
The most flexible tools for podcasting. Get a 30 day free trial of storage and statistics.


Scott Ertz

Episode Author

Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.


Powered by Privacy


Powered by and Grammarly

Erin Hurst (00:07)

Help support our coverage with a free account on Privacy. The service that keeps you protected when shopping online. Get $5 to try it now by using promo QZZ2J.

Todd Cochrane (00:21)

I want to welcome-

Sylvain Jaboeuf (00:23)


Todd Cochrane (00:25)

What's your first name?

Sylvain Jaboeuf (00:25)


Todd Cochrane (00:26)

Sylvain to the show. And you're from Fittingbox?

Sylvain Jaboeuf (00:29)


Todd Cochrane (00:30)

So tell us about the Fittingbox and what you're doing here at the show.

Sylvain Jaboeuf (00:33)

So Fittingbox has been the leader in virtual try-on solutions for the eyewear industry for 15 years. And it's. Actually, I'm very excited. It's our first time at the show at CES this year because we've been doing augmented reality for 15 years. But this time, we're actually showing a new feature that's diminished reality for the first time. And so we're very excited about it.

Todd Cochrane (00:58)

It diminished reality. What is diminished reality?

Sylvain Jaboeuf (01:01)

So diminished reality is going to be for people like you actually wearing glasses. And a lot of them, like 600 million, cannot see themselves if they removed glasses, you know, then I cannot see myself. How can I choose a new frame?

Todd Cochrane (01:17)


Sylvain Jaboeuf (01:18)

And so we provide a solution for that. Virtually, we're going to remove the physical frame and add on top of it other frames so that I can try them on. And I can show that to you if you want because I just recorded a small video before.

Todd Cochrane (01:32)

If you know, it might. I don't know how well to translate on the app, but I'd love to check it out.

Sylvain Jaboeuf (01:37)


Todd Cochrane (01:38)

So you know, oftentimes when you get to optometry. Go ahead.

Sylvain Jaboeuf (01:45)

So I don't know if you choose this.

Todd Cochrane (01:47)

Nobody can. Can you see? Yeah. Go ahead. Oh, wow. So it's transforming?

Sylvain Jaboeuf (01:52)

So can you see? Yes, it's removing the physical frame.

Todd Cochrane (01:55)

and changing out to different frames?

Sylvain Jaboeuf (01:58)


Todd Cochrane (02:00)

You know, oftentimes, when I go to the optometrist to pick new glasses, they may have, you know, 50 different glass types, and you're kind of like stuck trying to find the right glass. So are you guys then also tied into the E-commerce side where I can actually order that as well?

Sylvain Jaboeuf (02:18)

Absolutely. That's actually made for that. Mainly, we also work with regular opticians and optometrists, but mainly for E-commerce websites. Yeah. And we doubled the sales.

Todd Cochrane (02:29)

So for those who are watching what was on the screen was the ability to change it. Could you see it on the screen? Okay, so that was good. So it actually showed the physical changing. We're seeing a lot more of this. We're seeing now where people are changing clothes, where you can have, you know, different outfits that are actually size proportionate. So you can actually see what something's gonna look like to fit on you. So on. That's a very interesting term that you used earlier on diminished reality. It's pretty cool. Yeah, so that I can see without still seeing. Then are you just now. You guys are the integrators, or do you actually run the websites? Or do you just work with partners? What's your-

Sylvain Jaboeuf (03:20)

So we sell b2b.

Todd Cochrane (03:21)


Sylvain Jaboeuf (03:22)

Mostly. And then through partners as well. We develop the technologies, its proprietary technologies developed in, in France. And we are also based in the US. I represent the US office. And yes, and we work with the big names, like Dior on

Todd Cochrane (03:41)


Sylvain Jaboeuf (03:41)

With Louis Vuitton, if you go on their website. Their frames; you can try it with our technology. So we provide the technology to the website, and the brands, to the manufacturers—also, the lenses manufacturers on their website.

Todd Cochrane (03:56)

So are you able then like, I wear transition glasses. So the big challenge with transition is to get the eyeball area right for knowing, which lets you know where that line is. So is your software able to actually see that line as well? And-

Sylvain Jaboeuf (04:11)

So what we do with transitions is to actually show how the lenses look because they have several different tints. Now it's actually pretty.

Todd Cochrane (04:18)


Sylvain Jaboeuf (04:18)

cool, how they look if you're in a dark or light environment. Okay, so and then in terms of sizing, we actually provide the natural sizing so you can tell by trying them on virtual if it's gonna fit to be too small or too large.

Todd Cochrane (04:32)

Yeah, that's always a big challenge. And I'm a big Oakley fan. These are Oakley frames and I never want to go to contacts. I think some people will. And I'm not a LASIK candidate. So I'll be in glasses forever. So I think that being able to have some choices.

Sylvain Jaboeuf (04:49)

It's pretty cool.

Todd Cochrane (04:49)

It's cool. Especially I live in a place in rural America where there's not. It's not the design capital of the world. It's, you know, it's you have basic frames, and if you want to have something a little fancier, you have to drive. And if you can do this virtually now, go online, get a look, then you can order frames and lenses.

Sylvain Jaboeuf (05:09)

Yes, I think it helps you find the frame that you want.

Todd Cochrane (05:12)

Yeah. Yeah.

Sylvain Jaboeuf (05:12)

That's actually gonna fit you. And now we want to explore other verticals. We've been doing this in the eyewear industry for 15 years. And we're looking at other verticals like maybe jewelry or headsets. That's one of the verticals that we look at as well. So yeah.

Todd Cochrane (05:26)

For me, it's pants. I never can get out handset fit right. They are too short to long baggy because I, you know, I have, you know, I'm a big guy, got a big gut, but I have no waist. I have no butt, so sometimes the pants don't fit. So if you can get into the doing the virtual pants where I can.

Sylvain Jaboeuf (05:44)

You know what, actually, I had the same issue. That could be pretty cool.

Todd Cochrane (05:49)

So I think we're getting to the point where we're going to be able to, especially with online ordering, now it really makes sense to have the ability, because it's going to lower returns, because what happens you get something you trade on, or you put, you know when you order glasses, it's too late.

Sylvain Jaboeuf (06:05)


Todd Cochrane (06:06)

It's too late. You're stuck with them, or you have to go buy new frames again. So yeah, very cool. So

Sylvain Jaboeuf (06:15) has all the information. Yes, we are, as I was saying, European and shaken company. And we're looking. I mean, it's pretty exciting to provide this type of solution. I'm pretty sure I'm going to be on Also, I don't know if you know the sunglasses.

Todd Cochrane (06:34)


Sylvain Jaboeuf (06:34)

Pretty cool in the US. So yeah, very excited about the future.

Todd Cochrane (06:39)

Alright, thank you so much for coming and sharing, and good luck with the additional rollout here in the United States and in growth.

Sylvain Jaboeuf (06:46)

Thank you very much. Have a good show. Yeah.

Todd Cochrane (06:47)

Thank you so much. You too.

Erin Hurst (06:51)

TPN CES 2022 coverage is executive produced by Michele Mendez. Technical Directors are Kurt Corless and Adam Barker. Associate producers are Nancy Ertz and Maurice McCoy. Interviews are edited by Jo Mini. Hosts are Marlo Anderson, Todd Cochrane, Scott Ertz, Christopher Jordan, Daniele Mendez, and Allante Sparks. Las Vegas studio provided by HC Productions. Remote studio provided by PLUGHITZ Productions. This has been Tech Podcasts Network Production, copyright 2022.

We're live now - Join us!



Forgot password? Recover here.
Not a member? Register now.
Blog Meets Brand Stats