Foodetective: API unifier for food & bev. business software @ CES 2022 - Show Notes

Foodetective: API unifier for food & bev. business software @ CES 2022

Saturday Jan 22, 2022 (00:07:13)


Food business owners have a lot on their plate. Not only do they need to worry about the food itself, but they also need to manage their technology stack and stay up to date with the latest software innovations. Foodetective is here to help, as they are the leading API unifier for food and beverage businesses of all sizes.

What is Foodetective?

Foodetective is a web platform that integrates all your software and systems into a single portal. This allows food business owners to manage their entire tech stack in one place, reducing operational inefficiencies and improving business insights. Foodetective also has a directory of businesses that showcases customer-facing services.

With Foodetective, you can manage your entire tech stack in one place, reduce operational inefficiencies, and improve business insights. Stay connected with your data from your pocket - updated information will automatically synchronize on connected apps. Get listed on their directory and benefit from their lead-generating platform that showcases your customer-facing services.

How does Foodetective work?

These days, every vendor, from your soda distributor to your food supplier, all use different systems. This means that to place orders, track shipments, and track invoices you need to be all over the internet. When you combine those systems with the data from your point-of-sale system, employee management system, and everything else you need to run a business, you can spend most of your time hoping between interfaces trying desperately to remember passwords.

Foodetective's API connects to all of your software and systems, automatically synchronizing updates across connected apps. This means that you can use a single system to see how much beef you have used this week and order more beef from your supplier. You can then compare the cost to the sales to ensure there is still a manageable profit on the menu items you sell and figure out which ones you don't sell enough of. This is a huge benefit to businesses no matter the size.

The platform even integrates with the delivery platforms, like Uber Eats and DoorDash. If a restaurant delivers using both of them, they can receive data for both platforms in a single interface, making it easier to fulfill those orders on time, as opposed to flipping between unrelated devices for each platform.

Additionally, Foodetective offers lead-generation services that help promote your food business to new customers. As a customer of the platform, you get listed in their system, giving you news ways for customers and vendors to find you.

Why use Foodetective?

Food business owners need every edge they can get in order to be successful. Foodetective helps businesses stay up to date with the latest software innovations, manage their technology stack more efficiently, and generate leads for new customers. In a nutshell, Foodetective is an essential tool for any food or beverage business owner looking to streamline their operations and improve their bottom line.


To learn more about Foodetective and how it might help your food and beverage business, check out their website.

Interview by Marlo Anderson of The Tech Ranch.

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Scott Ertz

Episode Author

Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.


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Erin Hurst (00:07)

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Marlo Anderson (00:21)

Hey Veronica.

Veronica Stacey (00:22)


Marlo Anderson (00:22)

How are you doing?

Veronica Stacey (00:23)

Good, thank you.

Marlo Anderson (00:24)

Nice meeting you as well. So, you are with Foodetective? I'm all excited to hear about this. I don't mean to do this. I cannot see you with my glasses on. They are fogging up. So, tell me about Foodetective.

Veronica Stacey (00:45)

What we do is basically- we provide restaurants with management software.

Marlo Anderson (00:53)

Okay. So when you say software or management software, are you talking about employees, current employees or you are talking about stocking the shelves or inventory? I mean, all of this falls under Foodetective?

Veronica Stacey (01:08)

Yeah, the good news is everything you mentioned, basically falls under Foodetective.

Marlo Anderson (01:11)


Veronica Stacey (01:12)

So our CEO, Andrea, he actually had been working in restaurants for over 10 years and he realized that there was a problem with managing their systems, because restaurants use over 12 to 15 systems in a day. That may be exactly what you're saying, deliveries, HR, stock management, waste management, and so on but all the data was really fragmented across these systems, and there was no way to have smart analytics from it. So what we're doing is really using a unified API, which is a not-so-complex tech language, which means connecting partners, such as these systems into a single software. So restaurants just have to click and connect, manage their system, have it analytics dashboard, and have their life a little bit easier.

Marlo Anderson (01:55)

So, I would imagine that this is very valuable for forecasting because let's say, the New Year's Eve, let's say you're a restaurant that is very, very busy on New Year's Eve, every year. So next year, when this comes along, you could probably identify maybe some of the pain points that happened for last year, you didn't have enough rib eyes in the freezer, for example, or whatever it is, and have the people you know, upfront. This allows you to actually take a look at what happened last year to help forecast what could happen to you in the future?

Veronica Stacey (02:27)

Correct. It does exactly that and we've had, for example, we just partnered with Coca-Cola HBC in Switzerland, for stock management. So what we can do is see whether 'Hey, maybe they have higher demand in the summer months for Coca Cola'. So you're going to see that in the dashboard, and our intelligence system is going to tell you "preorder stock for these two months from Coca Cola", and it's going to do it for you automatically.

Marlo Anderson (02:49)

So, can you connect an API?

Veronica Stacey (02:53)

We have the open API, a universal API. So all partners from these different channels and deliveries, reservations, etcetera can connect to our system, and the restaurant doesn't need to relearn a system. They use what they have. They just have a smarter operating system which leads to obviously higher profits, less time spent on it, and so forth.

Marlo Anderson (03:15)

So, is this available already?

Veronica Stacey (03:16)

It is available. We are still developing certain features because there are many as I said, but for example, delivery management, we already have Uber Eats delivery connected, Smooth, and Delivery Hero so you can go ahead, and if you have these systems use them in a single platform.

Marlo Anderson (03:32)

Got you. Then where do we find other information about Foodetective?

Veronica Stacey (03:36)

You can find information about Foodetective on all our social media Foodetective Business or our website

Marlo Anderson (03:43)

So since I'm not very versed in your industry, I'm hoping that is there anything that maybe I have missed that you want to share with everybody?

Veronica Stacey (03:52)

Well, I think Foodetective is really has been growing and now we're here in CES because we also want to expand to the US. I think one thing that I could say is, we have now certain clients who are testing our products, such as Häagen-Dazs in Switzerland. So if you want to come out and test the software that's really going to help with your needs or you're a partner or you're a wholesaler who wants to be part of our platform you can join or find us in the booth here and we'd be happy to do a demo.

Marlo Anderson (04:18)

Cool. So if you're a mom-and-pop restaurant, I mean, this works well for that as well. If you own 50 restaurants to 100.

Veronica Stacey (04:25)

Yeah. Completely. I mean, we started with a small food truck, actually for one of our first client.

Marlo Anderson (04:30)

Oh. Interesting.

Veronica Stacey (04:31)

So you can send you can click and connect. You can choose what you need to integrate with whether you use three or you use 15.

Marlo Anderson (04:37)

Is your pricing dependent on how many locations you have?

Veronica Stacey (04:40)

Our pricing is dependent... It's a subscription, a monthly subscription. It goes from around 90 to 300. If they get one per month. . It depends on how many integrations you need to connect to. So if you're a small mom-and-pop shop you'll be able to get the lower subscription.

Marlo Anderson (04:59)

Got you. What about the point of purchase? I mean, does your system handle that as well? So like if your TL or whatever, so integration into tablets or whatever to make payment?

Veronica Stacey (05:14)

So, for the restaurant, one of the most important things is the POS system. Point of sale system. We've currently integrated with over 20, including Lightspeed. So this year, we're going to be integrating even more and if you have a request for us to integrate the system you use, of course, we take in that request, and we'll be able to connect to your till for example. That is the main point of the brain.

Marlo Anderson (05:34)

Got you. I would imagine that that integration really helps with everything else because if you know what you've sold, you're able to do your inventory and everything else.

Veronica Stacey (05:43)

You know what you've sold, you know, your inventory, you know how much you're wasting, you know, how you can reduce it, you know if you need extra staff or less staff. It really covers everything that a restaurant could need. Including marketing.

Marlo Anderson (05:54)

Okay. Yeah. Well, there you go. That's interesting, too. So you integrate into Facebook and in all social media platforms?

Veronica Stacey (05:59)

That is something we're doing but currently, what we also do is once you're a client on our website, we create automatically a page for you on our metasearch engine, which is like a directory, gastronomical directory where users can find you and we work with influencers in order to promote you.

Marlo Anderson (06:15)

Okay. Very interesting. How do we find out more information?

Veronica Stacey (06:19)

Well, again, in

Marlo Anderson (06:21)

Okay. Very good. It's been fun. Thanks for sharing with us, Veronica.

Veronica Stacey (06:26)

Thank you.

Marlo Anderson (06:26)

Yeah, absolutely, and I wish you all the best for CES 2022. I hope it goes well for you.

Veronica Stacey (06:31)

Thank you so much.

Marlo Anderson (06:32)

All right. Take care.

Veronica Stacey (06:33)

Thank you. Bye.

Erin Hurst (06:36)

TPN CES 2022 coverage is executive produced by Michele Mendez. Technical Directors are Kurt Corless and Adam Barker. Associate producers are Nancy Ertz and Maurice McCoy. Interviews are edited by Jo Mini. Hosts are Marlo Anderson, Todd Cochrane, Scott Ertz, Christopher Jordan, Daniele Mendez, and Allante Sparks. Las Vegas studio provided by HC Productions. Remote studio provided by PLUGHITZ Productions. This has been Tech Podcasts Network Production, copyright 2022.

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