TXTOmedia: Create effective, scalable online video content @ CES 2022 - Show Notes

TXTOmedia: Create effective, scalable online video content @ CES 2022

Tuesday Jan 18, 2022 (00:05:28)


In today's global world, it is necessary to produce and distribute customer-facing documentation in different languages and versions. TXTOmedia offers a future-proof solution that unlocks endless possibilities for your content, way beyond the limitations of paper. The company can automatically convert any text into compelling video content with just one click - and you don't need to be a technical expert. We got the details at CES 2022.

How it works

TXTOmedia is the perfect solution for businesses that want to create effective, scalable online video content without any of the hassle. Rather than going through and having to write scripts, hire editors, enlist voice actors, and all of the other work that goes into creating a how-to video, you can just use the information you already have.

The platform uses your existing documents, including internal development documents and written guides and manuals, and applies an AI algorithm to produce content. The platform is specifically tuned to create explainer videos for existing and potential customers. TXTOmedia takes care of all the hard work so you can focus on what really counts: making an impactful difference in your customers' lives!

With TXTOmedia, you can easily produce videos in multiple languages. Using the content that's already been produced, the platform converts to other languages and exports a new copy of the videos, expanding the range of your marketing and support nearly instantly.

Who it's for

Creating a new product is hard. Creating a new company is harder. For those who are trying, TXTOmedia is a great partner. A small company likely can't afford a dedicated support team. A large company often has too much information to narrow down the content. This platform can assist in both situations.

For small companies, you can augment your support team with video. When most of us need help, we search online. Written content is good for some, but videos are better for most. The user can see exactly what they need to do to use your product or fix a problem. But it's expensive to hire the right team, mine through support documents, and produce videos. TXTOmedia eliminates that so you can focus on what you do best.

For large companies, there is a ton of data. Your existing support team is managing tickets from customers. Your designers and engineers and building the product. Your QA is looking for common mistakes. These teams infrequently work together, so data sharing is a problem. TXTOmedia does the data sharing for you to determine what content is needed. Even better, it produces the content for you, freeing up your teams to focus on their daily jobs. This enhances your customer's experience, whether they are calling, chatting, or looking for video help.


TXTOmedia offers a future-proof solution that unlocks endless possibilities for your existing content - way beyond the limitations of paper. Create how to videos in a snap, all without having to learn how to edit, or without hiring a team. To learn more, check out the company's website.

Interview by Todd Cochrane of Geek News Central and Christopher Jordan of The Talking Sound.

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Scott Ertz

Episode Author

Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.


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Erin Hurst (0:07)

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Christopher Jordan (0:27)

All right, I love things like this. I can't wait to hear about this we have with us. Let me give this a shot. Wouter Maagdenberg.

Wouter Maagdenberg (0:36)

Oh, almost good. Hi. Good morning.

Christopher Jordan (0:38)

Okay, doing great. How are you?

Wouter Maagdenberg (0:39)

I am fine. Thank you for having me here.

Christopher Jordan (0:41)


Wouter Maagdenberg (0:41)


Todd Cochrane (0:42)

And you're from TXTOmedia.

Wouter Maagdenberg (0:44)

Yeah. TXTOmedia. T X T O Media indeed. Yes. And we traveled all the way to Vegas.

Todd Cochrane (0:50)

Outstanding. Well, thanks for making the jump across the town to come.

Wouter Maagdenberg (0:53)

Yeah, we did. Absolutely. Yeah, it was quite a thing. Of course, due to COVID that's what we all suffer here. Of course.

Christopher Jordan (0:58)


Wouter Maagdenberg (0:59)

It's worth it.

Christopher Jordan (0:59)

Yeah absolutely

Todd Cochrane (1:00)

Yeah. We're glad we're back in person. Glad you're here. Why don't you give us the elevator pitch of what you guys are doing and, and what you bring into the market?

Wouter Maagdenberg (1:09)

Yeah, TXTOmedia is a Dutch firm, based in Rotterdam in Europe. And what we are all about is returning existing documentation into a video automatically. So we are a SAAS firm, a software firm. We work for global enterprises to bring, for instance, user manuals and instructions to video for those companies. And that's an automated process.

Christopher Jordan (1:30)

Well, and how does your automation work? Because I do quite a bit of video editing, things like that. And the whole process of video automation?

Wouter Maagdenberg (1:38)


Christopher Jordan (1:39)

Has been very interesting to me as

Wouter Maagdenberg (1:41)

I can imagine.

Christopher Jordan (1:41)

Has it grown over the last few years?

Todd Cochrane (1:43)

Do we have him up on camera? I don't think so.

Christopher Jordan (1:44)

I don't know.

Wouter Maagdenberg (1:46)

Yeah, how it actually works is what we do is we take in the existing materials, that's companies, right. So topics on how to clean something, or how to put something together or whatever. And those kinds of topics we actually use as a basis. So we are connected to content management systems. And the text is brought to speech that already gives a timeline. And then, depending on what kind of video you want to make, If you want to make-

Todd Cochrane (2:09)


Wouter Maagdenberg (2:10)

-animated video, animation to live-action video,

Todd Cochrane (2:12)


Wouter Maagdenberg (2:13)

There are different procedures to get the media assets in clean fragments or pictures. And then we map the text with pictures, with fragments altogether. And what is one of the big ideas behind it is to help companies like Philips and HP to make sure that all these How-to videos become they're in all the localized versions. So not only an English version, which is hard to maintain, as well, after a project-

Todd Cochrane (2:13)


Wouter Maagdenberg (2:16)

-that we are connected. And next to PDF and print, that video starts to exist for these departments,

Todd Cochrane (2:42)

You know, including, you know, one thing I've suffered with is we make instructional videos for our products and services. And, you know, you want to keep it very short.

Wouter Maagdenberg (2:52)


Todd Cochrane (2:52)

Because people's attention span isn't.

Wouter Maagdenberg (2:54)


Todd Cochrane (2:55)

You know, is it really tight? How do you then help with that?

Wouter Maagdenberg (2:59)

Yeah, well, the topics itself in the manual are quite short, right? So it tends to be 30 seconds, maybe a minute, something like that. And it's all about, of course, technical rights in this case right. And maybe they have to get trained to be better to be short term, as they say, and be very concrete. And that is brought to speech. And that's already the timing, right? So these videos tend to be indeed less than a minute, or sometimes when this has been complicated a bit more, depending on what but if it's unusual material, it tends to be short. If it's training for internal use in companies or instruction for the workflow, it can be a bit longer. But it's all about how the existing content already is there.

Todd Cochrane (3:37)

Outstanding. So I'm reading your pamphlet here a little bit. And your tagline is "we automate your instruction videos". It sounds fantastic. Can it be that easy?

Wouter Maagdenberg (3:48)

It is that easy. Of course, you have to change your approach to how you create a video because we are all used to creating video titles. And that's not what you do. When we create the videos via our system, then you are actually used to create video fragments only. It's all components and then we bring the right components together. So the whole approach of creating a video is different.

Todd Cochrane (4:10)

Outstanding. Well, I tell you what, this is a very cool, very interesting product. Whereabouts can we find? Well, I'm just gonna tell everyone, it's TXTOmedia.com.

Wouter Maagdenberg (4:21)

That is our website. And we are actually exhibiting here in the Dutch pavilion a week apart.

Christopher Jordan (4:25)

Oh, great.

Wouter Maagdenberg (4:26)

Yeah. And our booth number is 61928.

Todd Cochrane (4:29)


Wouter Maagdenberg (4:30)

Yes, exactly.

Todd Cochrane (4:31)

So for folks that are home that aren't here at CES, definitely check out TXTOmedia, TXTOmedia.com And I want to thank you- what. I'm going to destroy your name.

Wouter Maagdenberg (4:42)


Todd Cochrane (4:42)

Wouter, okay.

Todd Cochrane (4:44)

Thank you for coming and then being on the show.

Wouter Maagdenberg (4:46)

Thanks for having us.

Todd Cochrane (4:47)

Yeah, thanks for having-

Wouter Maagdenberg (4:48)


Erin Hurst (4:51)

TPN CES 2022 coverage is executive produced by Michele Mendez. Technical Directors are Kurt Corless and Adam Barker. Associate producers are Nancy Ertz and Maurice McCoy. Interviews are edited by Jo Mini. Hosts are Marlo Anderson, Todd Cochrane, Scott Ertz, Christopher Jordan, Daniele Mendez, and Allante Sparks. Las Vegas studio provided by HC Productions. Remote studio provided by PLUGHITZ Productions. This has been a Tech Podcasts Network Production, copyright 2022.

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