At CES 2020, we spoke with Olya Osokina, co-founder of MIRRI, an artificial intelligence product that brings together business and social impact, providing customized solutions for business to enhance CAC, LTV and RR.
MIRRI, explained Osokina, is like a general mirror that can be employed in malls, retail shops, banks, hotels or other locations, where it functions as a concierge service. It greets guests, initiates conversations and interacts with users about the business in which they're interested. It can detect gender, emotion and the degree of interest of the person interacting with it.
It can communicate with people on any topic, recognize faces and emotions, answer questions, show various materials on its display and integrate with third-party devices and systems simultaneously analyzing customer profile, reactions, behavioral patterns and runs A/B testing. As a business analysis tool, it can evaluate reports and make recommendations for improving sales and other business metrics based on user interactions.
The social impact aspect stems from MIRRI research on applied AI for children with autism. They experimented with both a robot and a mirror, utilizing the same AI interface, and discovered that children interacted more comfortably with a mirror than a robot After that they performed similar studies testing robots and mirrors in retail settings and got similar results. Interactions with the AI mirror generated increased sales over the robot, from which people tended to hurry away from. Over 90% of people would interact with the mirror.
With a foot print no larger than that of any mirror on a wall, and no special skills needed to install and deploy, the company says MIRRI will: reduce labor costs, improve quality of service, improve the mood and loyalty of the customers, make the company stand out from its competitors, and positively influence the financial performance of the company.
Other applications may include nursing homes, pharmacy consultations and more. MIRRI starts at $5000 and includes both hardware and software. Visit their website to learn more.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.