Monster IlluminEssence and the smart future of the brand @ CES 2020 - Show Notes

Monster IlluminEssence and the smart future of the brand @ CES 2020

Tuesday Feb 25, 2020 (00:13:57)

Description

After the initial announcement of the IlluminEssence lighting product line from Monster at CES 2019, the reception has been mixed. Some of what has been missing from the line has been true customization, such as custom patterns and proper color picking. The original line was controlled by a small remote control, but this new generation, known as the Smart IlluminEssence, is different

The Smart IlluminEssence line, which will be launching in the coming months, gives greater control over the products by introducing smartphone control. This means the ability to pick a color and get back to that exact color again. It also introduces custom moods, so you can create patterns in addition to the existing ones.

Most importantly, the Smart IlluminEssence line will have a variety of new and unique products. Our favorite new product is a glowing ball, dubbed The Orb. This "magic ball" is waterproof, making them perfect for use outdoors. At CEO Noel Lee's insistence, the designers are working to make them float upright so that they can be used in a pool. To make the product even more compelling, The Orb is battery-powered and features all of the capabilities above, all for $29.99.

Our next favorite products are the wall panels. There are two sets of these panels: Digit and Prism. While the Digit line looks like the individual segments of an LCD number panel, Prism is a triangle. The pieces of each set are designed to connect to one another, making unique patterns and designs. These sets are designed to be used for creative projects without breaking the bank. Digit ships with three panels for $59, while Prism sells for $69.

The most surprising product in the line is the waterproof LED strip. Unlike normal LED strips, this strip has a custom diffuser. That means that you cannot see the individual pixels on the strips, but instead, you get a single, uniformed light. In addition, this can be used outdoors because of the waterproofing. The long strip will sell for $39, with a smaller unit being available as well.

These products will be released over the coming months through "A major national retailer" at the price points listed. As information is made available, it will be at the Monster Store.

Disclosure: Since Thanksgiving 2019, our team has spent a lot of time with the Monster IlluminEssence product line because of a defect with the first generation non-smart products. Our interview at CES 2020 was to help show what a different manufacturer can do with the brand.

Interview by Scott Ertz of F5 Live: Refreshing Technology.

Sponsored by:
Get $5 to protect your credit card information online with Privacy.
Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more.
The most flexible tools for podcasting. Get a 30 day free trial of storage and statistics.

Participants

Scott Ertz

Host, Episode Author

Scott is a developer who has worked on projects of varying sizes, including all of the PLuGHiTz Corporation properties. He is also known in the gaming world for his time supporting the DDR community, through DDRLover and hosting tournaments throughout the Tampa Bar Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and judging engineering notebooks at competitions. He has also helped found a student software learning group, the ASCII Warriors.

Interview

Powered by Privacy

We're live now - Join us!
PLuGHiTZ Keyz

Email

Password

Forgot password? Recover here.
Not a member? Register now.
Blog Meets Brand Stats