Bee My Ears brings market research capabilities to small artists - Show Notes

Bee My Ears brings market research capabilities to small artists

Saturday Aug 31, 2019 (00:10:15)

Description

Being an independent musician can be incredibly difficult. Signed artists have the weight of a publisher behind them, giving them access to tools and processes to expand the reach of their music. Without those tools, indie artists struggle to get useful feedback about their music, as well as finding new avenues for listeners to learn about them. Bee My Ears is trying to help bring some of these tools to the artists that need them the most.

There are three tiers to the platform, with all offering the most important aspect for artists: feedback. Listeners are given access to the music provided by the artists and are then asked to complete a survey about what they have heard. This survey allows artists to know what the public likes and, more importantly, what they do not. This gives the artist the ability to adjust their style to respond to the feedback, hopefully without abandoning what makes them who they are as an artist.

For more detailed information, the upper tiers expand the depth of the survey and, with it, the type of information available. For example, artists can get information on whether or not the music they are hearing would make sense to be paired with particular brands. Some music is obvious, referencing the brand by name, while others are more subtle. For example, the inclusion of MC Chris's Hoodie Ninja in a Honda Civic commercial was far from obvious but was a good match in the end. You can also gain the feedback of professionals in both the music industry and in advertising, helping to pair music with brands on an even higher level.

Bee My Ears is currently in testing in Brazil, with plans to expand the reach in time. To find out more about the platform, check out their website.

Sponsored by:
Get $5 to protect your credit card information online with Privacy.
Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more.

Participants

Scott Ertz

Host, Episode Author

Scott is a developer who has worked on projects of varying sizes, including all of the PLuGHiTz Corporation properties. He is also known in the gaming world for his time supporting the DDR community, through DDRLover and hosting tournaments throughout the Tampa Bar Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and judging engineering notebooks at competitions. He has also helped found a student software learning group, the ASCII Warriors.

Daniele Mendez

Host

Daniele is a student at Florida Polytechnic University who is studying Computer Science with a concentration in Cyber Security. In High School, she was introduced to the science and technology world through the Foundation for Inspiration and Recognition of Science and Technology (FIRST), a robotics foundation where students of varying ages can compete through tasks that their robots perform. With help from mentors she met through FIRST, she became interested in programming and developing. Today, Daniele is a special events host for F5 Live: Refreshing Technology and PLuGHiTz Live Special Events and a co-host for both The New Product Launchpad and FIRST Looks.

Interview

Powered by Privacy

We're live now - Join us!
PLuGHiTZ Keyz

Email

Password

Forgot password? Recover here.
Not a member? Register now.
Blog Meets Brand Stats