Wait till you see the tech in this self-service beer tap by Arrow - Show Notes

Wait till you see the tech in this self-service beer tap by Arrow

Tuesday Mar 19, 2019 (00:07:00)


In an effort to collect significant user data in a new, simple and efficient manner, Arrow Electronics combined several different technologies to create a very impressive IoT application. What is presented as a high-tech, self-service beer tap, is actually so much more. With the use of the Arduino Maker 1000 Board, an Intel Processor with Wi-Fi module, they were able to create these beer tap coolers that are coupled with temperature and flow sensors.

This beer tap is then able to provide data that not only facilitates the sale of the product but also manages optimal temperature and provides restocking data. Customers merely engage with the touchscreen and choose their beverage, which is automatically dispensed, while management is able to monitor and measure output on the dashboard. That data is then coupled video demographics that is gathered from the onboard camera. The camera watches while the customer makes their choice, then AI technology from Intel is able to determine their specific demographics. Like their sex, age range and even facial expressions. These data points provide the retailer with a significant amount of information about what types of customers are purchasing which products. This allows for a product portfolio that will appeal to a wider audience so they can target promotions and stock levels accordingly. All of this comes together in a simple display.

This beer tap does a great job of demonstrating Arrow's capability to work from the sensor, all the way to the cloud. They took embedded sensing, coupling it with embedded computing and visual analytics. They then related that data in a retail environment on a dashboard. And the separate components that make up this technology is easily transferable into other areas of consumer data analytics. For example, the facial recognition that is being used in the beer tap can be used in any number of other consumer settings. It is able to provide real-time analysis of the moods of shoppers while compiling that data to be used for advertising, direct marketing, and product placement.

For more information on all of their products and applications, check out their website.

Interview by Scott Ertz of F5 Live: Refreshing Technology.

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Scott Ertz


Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.

Michele Mendez

Episode Author

Although Michele has worked in the banking industry full time for many years, she originally went to school with a concentration in communications, advertising and marketing. She began her career in sales and retail management, selling electronics and computers. Her love of all things tech eventually brought her back into the electronics arena three years ago when she started with PLuGHiTz Corporation to help with special events as a Production Assistant. Soon she began to dabble with the audio and video and is loving her role as Producer. She's also one of our content writers and assists with product reviews. Looking forward, she is excited to expand her skill set into editing and helping the company continue to grow.


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