Top Figure Helps Tell Your Brand's Story and Engage with Customers - Show Notes

Top Figure Helps Tell Your Brand's Story and Engage with Customers

Monday Nov 26, 2018 (00:16:13)

Description

I think it's safe to say that there are a lot of PR firms in the world. In fact, there are probably a lot of PR firms in your zip code. Most work with companies in a similar way: create a message, hammer that message in. It's certainly the tactic that we see most often online, through platforms like YouTube and Facebook, while we're trying to watch a video. The problem with that is, while we may remember the commercial, we don't feel connected to the message.

Top Figure takes a different approach, working to connect potential customers to brands through storytelling. Many people buy products and services because of emotion, and creating a compelling story for the company is a way to connect emotionally with the brand. They use a variety of platforms to accomplish this goal, but focus on social media because of its direct connection to customers and its ability to tell stories.

The story of this company is definitely a unique one, and told best by CEO Abdi Hassan. To summarize, Abdi started selling candy bars out of his locker in high school. While against the rules, his endeavor was so successful he began renting friends' lockers and quickly franchised the concept. He was eventually caught and his enterprise shuttered. He did quickly discover an interested in selling shoes, and moved his passion there.

After high school, he decided that he didn't want to be an employee of another company, but instead wanted to run his own business, which you probably guessed from his past experience. He started the company as a web design shop, and eventually started offering branding and marketing advice as well. While this is not an unusual pivot, what makes it unusual is Abdi's understanding of the intricacies of proper branding and his passion for it.

If you are looking to grow your brand or just starting to build it out, check out Top Figure's website for more information.

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Participants

Scott Ertz

Host, Episode Author

Scott is a developer who has worked on projects of varying sizes, including all of the PLuGHiTz Corporation properties. He is also known in the gaming world for his time supporting the DDR community, through DDRLover and hosting tournaments throughout the Tampa Bar Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and judging engineering notebooks at competitions. He has also helped found a student software learning group, the ASCII Warriors.

Daniele Mendez

Host

Daniele is a student at Florida Polytechnic University who is studying Computer Science with a concentration in Cyber Security. In High School, she was introduced to the science and technology world through the Foundation for Inspiration and Recognition of Science and Technology (FIRST), a robotics foundation where students of varying ages can compete through tasks that their robots perform. With help from mentors she met through FIRST, she became interested in programming and developing. Today, Daniele is a special events host for F5 Live: Refreshing Technology and PLuGHiTz Live Special Events and a co-host for both The New Product Launchpad and FIRST Looks.

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