SPLITAXI has a Fantastic New Rideshare Option - Show Notes

SPLITAXI has a Fantastic New Rideshare Option

Wednesday Aug 8, 2018 (00:11:26)


Here in the US, we've had the luxury of using various ridesharing alternatives for a few years, now. And although at first, the concept seemed a little odd to a lot of us, it's grown into a lucrative industry that millions of commuters and travelers use each and every day. There are still many countries who do not this kind of flexibility available to them.

We invited Luis Henrique Rodrigues with SPLITAXI to come and tell us about how they are currently in the process of bringing an advanced form of rideshare service to Brazil. And what they are launching is so much more than just a rideshare service. They have found a way to help riders, taxi drivers, the city and the environment with their new service and phone app.

SPLITAXI is a shared mobility startup with a true win-win-win model. Getting a taxi during peak rush hour can be difficult and expensive in the large cities of Brazil, and the traffic is unbearable. To top it off, most cabs usually only containing one passenger. SPLITAXI realized that by coming up with a way to allow more riders in each vehicle, they could help to solve this growing problem. To do so, they use a route matching algorithm that allows for passengers to "e-hail" empty taxi seats in real time, with minimum deviation. The riders are able to choose, in the app, how far they are willing to deviate from their route in order for other riders to share the ride to common destinations. In turn, this offers discounts to each rider while also increasing the taxi drivers revenues due to the ability to carry more passengers. Thus, traffic is lessened overall with also fewer emissions being released into the atmosphere.

So, how does it work? The app shows you the others in your area that are looking to go to the same destination, or to one that is very close or the way to yours. You can then choose to share a cab, and set your specifications as to how much time you are willing to allow to get where you are going. There are also options available to customize your share. For example, there may be a situation where, say, a female would prefer to restrict her rideshare to only other females.

We found this to be a practical, new take on this industry. Not only does it allow for riders to save money, but it does it in a way that doesn't add other cars onto the already busy roadways. It also doesn't threaten the livelihood of the taxi drivers in any way. On the contrary, it has great potential to increase their overall income. It's a great idea for large cities and the fact that it allows for proper matches and is flexible enough to make adjustments in real time is fantastic.

SPLITAXI plans to grow their business in Brazil first and then expand worldwide. Make sure to watch their full interview for more information about their model, as well as investment opportunities. You can visit their website.

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Scott Ertz


Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.

Michele Mendez

Episode Author

Although Michele has worked in the banking industry full time for many years, she originally went to school with a concentration in communications, advertising and marketing. She began her career in sales and retail management, selling electronics and computers. Her love of all things tech eventually brought her back into the electronics arena three years ago when she started with PLuGHiTz Corporation to help with special events as a Production Assistant. Soon she began to dabble with the audio and video and is loving her role as Producer. She's also one of our content writers and assists with product reviews. Looking forward, she is excited to expand her skill set into editing and helping the company continue to grow.

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