April 02, 2017 - Episode 464 - Show Notes

April 02, 2017 - Episode 464

Sunday Apr 2, 2017 (01:21:55)

Description

This week, online advertising is getting trickier, patent cases might get more diverse and the internet is not collapsing around you.

Participants

Scott Ertz

Host

Scott is a developer who has worked on projects of varying sizes, including all of the PLuGHiTz Corporation properties. He is also known in the gaming world for his time supporting the DDR community, through DDRLover and hosting tournaments throughout the Tampa Bar Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and judging engineering notebooks at competitions. He has also helped found a student software learning group, the ASCII Warriors.

Avram Piltch

Host

Avram's been in love with PCs since he played original Castle Wolfenstein on an Apple II+. Before joining Tom's Hardware, for 10 years, he served as Online Editorial Director for sister sites Tom's Guide and Laptop Mag, where he programmed the CMS and many of the benchmarks. When he's not editing, writing or stumbling around trade show halls, you'll find him building Arduino robots with his son and watching every single superhero show on the CW.

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Supreme Court Hears Case Claiming that Texas Court is Responsible for Patent Disaster

When it comes to patent law in the US, there are some interesting issues. The biggest issue involves a disastrous change to who can file a patent in the recent past. The next biggest issue involves the fact that one US judge hears about a quarter of all patent cases. Clearly, that is the opposite of how this is supposed to work. Spreading out the cases over various human beings is how we prevent a handful of activist judges from changing the laws of the country.

Piltch Point with Avram Piltch

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Mad Catz is Dead, Company and Assets to be Liquidated

In a move that should come as no surprise to anyone in the gaming world, accessory manufacturer Mad Catz has announced its bankruptcy and liquidation of assets. After assembling a task force in 2016 to find a solution to growing debt and liabilities failed, the company had no choice but to close its doors and liquidate what is left.

News From the Tubes

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Internet Privacy was not Actually Affected this Week, Despite Hype

If you spent any time on social media this week ,you probably saw a lot of doom and gloom about a Congressional vote involving the internet and privacy. Headlines like Congress to US citizens: Want online privacy? Pay up! and ISPs and FCC Chair Ajit Pai celebrate death of online privacy rules, intended to scare readers, suggest that you just lost your online privacy because of this vote. The problem is, you didn't actually lose anything. Let me explain.

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Google Advertising Fails for Advertisers and Publishers

The world of online advertising is a complex and tricky one. Whether you are an advertiser, publisher or content creator, making sure that the right ads are placed alongside the right content and, more importantly, the wrong ads are not placed alongside the wrong content, is a point of frustration. So much of the business is automated today, but recently that automation has come a bit unglued, especially at Google.

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