In the tech industry, the billion dollar question is, "What is the future of Yahoo?" A decade ago, the brand was one of the most visited sites on the Internet. Today, however, the company is in disarray and its CEO, Marissa Mayer, has done everything that she can think of to keep the sinking ship afloat. While she has helped the bottom line significantly, she has not been able to patch the hole in the boat.
At first, Mayer fought the idea of selling the company in parts, but eventually agreed to sell it as a whole. Since then, many people and companies have considered adding Yahoo to their portfolios, including Warren Buffet, AT&T and even The Daily Mail. AT&T makes sense with Verizon's purchase of AOL. The Daily Mail makes sense with Tumblr being part of the asset collection. As of today, however, no one has written a check.
This week, according to a New York Post article, Twitter also considered getting into the fray. In fact, Twitter executives minus CEO Jack Dorsey met with Mayer a few weeks back to discuss the possibility of bringing Twitter and Yahoo together. The meetings must not have been successful, however, as they ended unsuccessfully, with no further talks expected.
Can Mayer find a buyer for the company, or is Yahoo destined to continue shrining its relevance until its value is completely lost? Hopefully for the company they find a buyer soon.