As consumers, the overall process of bringing an already well-established line of products to market seems to be routine and relatively simple in our minds. For example, if we want or need a new suit, we visit retail stores (whether brick and mortar, online, or more commonly by some combination of both) to shop and ultimately make our purchase. As far as the supply chain, we inherently know there are designers, marketers, distributors, advertisers, and wholesalers/retailers involved in the process. However, we usually never stop to consider that, in this day and age, there are many other intricacies involved in helping us get to our final purchases. Actually, there is a lot that goes on behind the scenes for any industry, and especially when trying to improve upon processes and sales growth. The fashion industry is no exception to this. We had the chance to discuss one of these industry improving technologies with Paul from ScopeMedia this year at CES 2021.
As a leading developer of visual-based personalization and recommendation services, ScopeMedia has conducted years of research on Artificial Intelligence (AI) as well as Computer Vision and has developed quite an interesting system. The result is a smart visual recommendation system that involves an innovative fashion index for e-commerce retailers. As internet shopping becomes more prevalent, adding a machine learning approach to all aspects of the design-to-purchase process is a smart path to take.
Their platform can easily be integrated into eCommerce stores to assist retailers to increase customer interest and sales, as well as improve the overall shopping experience. They have a unique Fashion Index model that is specifically designed for the fashion industry. It's not only good to increase consumer satisfaction and increased sales, but it also helps retailers conduct trend analysis on the back end.
Be sure to watch the entire video to get more information and if you would like to give their technology a try for yourself, you can check out their demo store.
Interview by Daniele Mendez of The New Product Launchpad.
Daniele is a student at Florida Polytechnic University who is studying Computer Science with a concentration in Cyber Security. In High School, she was introduced to the science and technology world through the Foundation for Inspiration and Recognition of Science and Technology (FIRST), a robotics foundation where students of varying ages can compete through tasks that their robots perform. With help from mentors she met through FIRST, she became interested in programming and developing. Today, Daniele is a special events host for F5 Live: Refreshing Technology and PLuGHiTz Live Special Events and a co-host for both The New Product Launchpad and FIRST Looks.
Although Michele has worked in the banking industry full time for many years, she originally went to school with a concentration in communications, advertising and marketing. She began her career in sales and retail management, selling electronics and computers. Her love of all things tech eventually brought her back into the electronics arena three years ago when she started with PLuGHiTz Corporation to help with special events as a Production Assistant. Soon she began to dabble with the audio and video and is loving her role as Producer. She's also one of our content writers and assists with product reviews. Looking forward, she is excited to expand her skill set into editing and helping the company continue to grow.
