CES was back this year with some amazing innovations, advanced technologies, and determination to make the world a better place through technology. Every year thousands of people make their way to this amazing event hosted by the Consumer Technology Association.
CES has always been one of the most prominent platforms where tech companies can showcase their new and innovative products. This year was no different. The trade show was held from 7th January to 10th January and saw tech companies from all over the world participate in the event.
We heard from many different companies at the event. One of the companies that got our attention was RoboSense. We sat with their representative, Dr. Leilei Shinohara, at CES 2020 to know more about their company and their innovative product.
RoboSense was founded in 2014 and since then the company has been working on bringing high levels of innovation in autonomous driving. The company was promoting its new sensor with LiDAR technology at CES 2020.
For those of you who are not aware of LiDAR technology, the concept is all about reflecting light off an object and then using a sensor to measure the distance or range.
The project for RoboSense's latest sensor started three years and is still in the testing phase. Their LiDAR technology allows autonomous cars to detect other cars and objects from a long distance. Dr. Shinohara also shared that the technology is equally as effective in real-time.
Human organs, like the eyes and brain, are very complex. However, human errors can sometimes cause accidents. RoboSense sensors, once installed in an autonomous car, can help reduce the number of accidents on the road.
RoboSense sensors work on LiDAR technology combined with artificial intelligence. This means that if your vehicle has RoboSense sensors installed, then it will not only measure the distance from other vehicles, it will take into account the environment, weather, time of day, and many other similar factors. LiDAR technology helps in saving the vehicle from any type of collision by measuring the distance between the vehicle and the other body. The Artificial Intelligence aspect, on the other hand, helps in making the vehicle learn more about the surroundings. The artificial intelligence technology that RoboSense uses is very well trained and tends to learn more with the collection of more data.
There are many companies in the market that offer technology for autonomous vehicles, so we were inclined to ask about any competitive advantage that RoboSense has over its competitors. Dr. Shinohara told us that there are many companies that focus on LiDAR sensor hardware. RoboSense, on the other hand, offers a complete package. It is not just about the hardware but the AI program as well. RoboSense LiDAR technology is also paired with artificial intelligence which optimizes the functionality of the sensor.
RoboSense technology is still in its testing stage. They have partnered with different autonomous vehicle companies in China who are testing their product and continuously helping them improve their LiDAR sensor. It is speculated that autonomous vehicles will become very common in the coming years and innovative companies like RoboSense are going to enjoy a very prominent place in the market.