Lixo Verde: The Ultimate in Recycling for a Better Future - Show Notes

Lixo Verde: The Ultimate in Recycling for a Better Future

Sunday Nov 18, 2018 (00:13:21)


The list of problems caused by landfills seems to keep getting longer, day by day. As does the growing frustration of those of us who are concerned about the environment. We've come a long way with many recycling initiatives. With large cities making big strides to become zero waste, to large beverage companies recycling water. And recycled items including things like roads, trophies and even jackets. But there are still so many items that we can't seem to do much with. At least not anything truly useful.

Luis Martinez is the CEO of Lixo Verde, a Brazilian company that is taking recycling to extraordinary new heights. The name itself means green waste. Their intent is to get the waste out of nature. He stopped by our studio at Collision Conference 2018 to give us the details of this amazing process that recycles tires. That's right, tires! And not into playground ground cover or heavy ottomans this time.

The company developed a pyrolysis reactor. Basically, they collect the used tires from auto mechanic shops and a chemical reaction occurs inside the chamber of the reactor. Now, you might think that this would have the opposite effect on the environment. But actually, there is no oxygen in the chamber, therefore no combustion inside. The result is a very potent gas and a black carbon powder. The powder goes right back to the industry to make more rubber for tires. And the gas can be used to make energy. This process recycles 100% of each tire. No waste and the materials get sold back for reuse. They are currently focusing on tires, but in the future, the system can be also used for plastics and any petroleum-based materials. They also look forward to someday moving forward with other forms of waste.

After you watch the full video to learn more about the process and their two pilot plants in Brazil. You can also visit their website.

Sponsored by:
Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more.
Enjoy your favorite books while you work or travel. Get a free book and a 30 day trial with promo code Try70.


Daniele Mendez


Daniele is a student at Florida Polytechnic University who is studying Computer Science with a concentration in Cyber Security. In High School, she was introduced to the science and technology world through the Foundation for Inspiration and Recognition of Science and Technology (FIRST), a robotics foundation where students of varying ages can compete through tasks that their robots perform. With help from mentors she met through FIRST, she became interested in programming and developing. Today, Daniele is a special events host for F5 Live: Refreshing Technology and PLuGHiTz Live Special Events and a co-host for both The New Product Launchpad and FIRST Looks.

Michele Mendez

Episode Author

Although Michele has worked in the banking industry full time for many years, she originally went to school with a concentration in communications, advertising and marketing. She began her career in sales and retail management, selling electronics and computers. Her love of all things tech eventually brought her back into the electronics arena three years ago when she started with PLuGHiTz Corporation to help with special events as a Production Assistant. Soon she began to dabble with the audio and video and is loving her role as Producer. She's also one of our content writers and assists with product reviews. Looking forward, she is excited to expand her skill set into editing and helping the company continue to grow.

Live Discussion

Powered by Amazon Prime

We're live now - Join us!



Forgot password? Recover here.
Not a member? Register now.
Blog Meets Brand Stats