Shoe Returns Are a Thing of the Past Thanks to itfits! - Show Notes

Shoe Returns Are a Thing of the Past Thanks to itfits!

Thursday Nov 1, 2018 (00:15:23)


For anyone who has tried to buy shoes online, they have found that each company has its own sizing. This makes shopping hard because customers wind up returning their purchases. In fact, up to 10-30% of online shoe purchases are returned because of improper fit. Daniele Delle Case, CEO of, has come up with a clever and easy way to help solve all these problems. This idea came to Daniele because when he was a soccer player, he had problems finding the proper fit for his soccer shoes because not all brands in his size were fitting him.

The process starts with taking only 2 photos of the top of your feet which creates a 3D model. It then compares the sizes of the shoes. It uses the statistics of the 3D picture and extracts the info and creates your personal data for the selection of your shoes. It then holds this information in a personalized profile after your first purchase for future purchases. This makes your online shopping faster and easier. As Daniele said, "shop faster for the cart!"

This is a process that will benefit many people of all ages. Think of small children whose feet change and grow quickly, sometimes weekly. The photos have to be updated on a regular basis to ensure a proper fit for growing feet. With the elderly, there are many medical reasons to keep up with their feet. The onset of arthritis and rheumatism causes the feet to become misshapen and very hard to fit. Comfort is so very important

to our seniors' well-being.

This is not a platform for the consumer specifically. It is targeted for online retailers to improve the shopping experience of their customers. The cost for the retailer is free and costs nothing until purchases are made. Then it is 1 Euro ($1.13 US) per transaction.

Daniele has plans for the future of He wants to be able to create his own line of custom-made shoes and at the same time be able to promote their designs with other designers and their ideas. He feels this is a good starting point to help other designers and the economy. He is hoping for this to be happening in 2-3 years out. For more info go to the company website.

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Daniele Mendez


Daniele is a student at Florida Polytechnic University who is studying Computer Science with a concentration in Cyber Security. In High School, she was introduced to the science and technology world through the Foundation for Inspiration and Recognition of Science and Technology (FIRST), a robotics foundation where students of varying ages can compete through tasks that their robots perform. With help from mentors she met through FIRST, she became interested in programming and developing. Today, Daniele is a special events host for F5 Live: Refreshing Technology and PLuGHiTz Live Special Events and a co-host for both The New Product Launchpad and FIRST Looks.

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