The advertising world has remained mostly u changed for a long time. While outdoor advertising has added digital billboards, in addition to traditional, and screens now line sidewalks and bus stops in cities like New York and London, what we see on these screens is mostly static images that rotate. Liveposter is looking to change that, however.
This creative company creates advertising that is capable of adjusting itself to external factors. For example, a department store might want to sell swimsuits and towels on a bright and sunny day, but coats and umbrellas on rainy days. By incorporating weather data into the advertising platform, Liveposter is capable of creating advertising to accomplish that exact goal. They can also use machine vision to identify people or object, like a car's make and model, to adjust marketing to a particular brand's owner.
The company has a few offices in strategic cities to have maximum efficiency for their clients. To find out more about the company, check out their website.
Daniele is a student at Florida Polytechnic University who is studying Computer Science with a concentration in Cyber Security. In High School, she was introduced to the science and technology world through the Foundation for Inspiration and Recognition of Science and Technology (FIRST), a robotics foundation where students of varying ages can compete through tasks that their robots perform. With help from mentors she met through FIRST, she became interested in programming and developing. Today, Daniele is a special events host for F5 Live: Refreshing Technology and PLuGHiTz Live Special Events and a co-host for both The New Product Launchpad and FIRST Looks.
