2010 - Consumer Electronics Show (CES) - Events

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Presentation Notes

Cnet - Best of CES

• Digital Photo & Video
  • Casio Exilim EX-FH100
  • Sony SDSC-HX5V
  • Eye-FI Pro X2 (winner)

• Car Tech & GPS
  • Alpine IDA-X305S
  • Pioneer AVIC-X920BT
  • Ford MyFord Touch (winner)

• Cell Phone & Smartphone
  • Motorola Backflip (winner)
  • Sonim XP3.2 Quest Pro
  • LG Lotus Elite

• Computers & Hardware
  • Lenovo IdeoPad U1 Hybrid (winner)
  • Intel Wireless Display
  • Sony Vaio W green notebook

• Gaming
  • Nyko Wand +
  • Dell Alienware M11x (winner)
  • Razer Sixense controller

• Green
  • Tenrehte Technologies icowatt Wi-Fi smart plug (winner)
  • Sonal Power International FreeLoader Pro
  • Control4 EMS 100

• Home Theatre
  • LG BD590 (winner)
  • Panasonic DMP-BDT350
  • D-Link Boxee Box

• MP3 & Video Players
  • Samsung W1 MyFit
  • Valups Tivit (winner)
  • Entourage Edge

• Televisions
  • Panasonic VT25 series (winner)
  • Toshiba CELL TV
  • LG LE9500 series

• Peoples' Voice
  • Intel Wireless Display (winner)

• Best of CES 2010
  • Panasonic VT25 series (winner)

Ford

Alan Mulally, CEO

• Goal - 1 million Sync vehicles on the road by the start of 2010
  • Reality - hit that by May of 2009
• Ford Fusion Hybrid - 41 MPG
  • Smart Gauge - Coaches you to be more fuel efficient driver
• Ford Sync
  • 32% said Sync was a major player in their decision to buy
  • 77% would recommend to a friend
  • 63% use voice command
  • Partnership with Best Buy and Geek Squad for training and support
  • Helped increase Ford brand in consumers' minds
  • Won several CES Innovations awards

Derrick Kuzak, Global Product Development Chief

• Signature Technologies
  • Active Park Assist
    • First intuitive solution
    • Works with the driver based on their driving norms
  • Cross Traffic Alerts
    • Radar-based guidance for lane changing and backing into traffic
  • EcoBoost
    • Increased fuel efficiency and performance
    • Popular mechanics Breakthrough Award
  • Sync in-car connectivity
    • Traffic, direction and information
    • 911 assist
    • Vehicle health report
    • Turns off touch screen while driving - only voice
• Virttex
  • Virtual test environment
  • 2,000 participants have driven 30,000 virtual miles to test
  • Fits entire car
  • Replicates common driving distractions and environments
• Developer Toolkit to allow more people to write apps
  • Cloud interaction
    • ie - if all of the cars in an area turn on their wipers, Sync could warn people around that rain is coming
• Driver-connect technology - called myford
  • Integration of the entire in-car experience that is simpler, safer and smarter
  • Connect with friends and family using voice control through the cloud
  • Make reservations, listen to RSS feeds, etc

Jim Buczkowski, Director of Electrical and Electronics Systems Engineering

• The new myford interface involved a large amount of research from consumers, pilots, developers, the creators of the mouse, etc
  • Created the Ford Five Guidelines
    • 5-way Controllers
    • LCD Screens
    • Color Conveys Functionality
    • Logically Organized Information
    • Relevant Information
• Nuance team made the voice recognition system easier to use, quicker and more reliable
  • More conversational
  • More voice controls including climate control, navigation, phone, radio, etc
  • Within 3 commands, learn the users inflection or accent
• Within 5 years, 80% of vehicles will have the technology

Jason Johnson, User Interface Director

• Dual analog sticks on the steering wheel
• 4 corners indicate the 4 primary features
  • Each has a distinct color
• No mechanical switches, all touch on the center panel
• 2 usb, cd slot and RCA jacks
• Ambient light color controls

Doug VanDagens, Director of Connected Services

• TDI - free for the first 3 years
  • Movie listings, stock quotes, etc all available through the Ford Delivery System
  • 14 million POI listings (holy crap)
  • TDI takes the POI and pushes it to the premium GPS
  • Send to Sync on MapQuest
    • Finally a reason to use MapQuest again

• Built-in WiFi
  • Not 100% sure how useful that is
  • Accepts sprint MyFi card, though, so exciting
• Music tagging for an iPod
• Sirius Replay (maybe?)
• Full Bluetooth text pulling

Julius Marshwiki, Product Developer

• Pandora, Stitcher, Twitter
  • Can be controlled with voice
  • Works seamlessly with the apps already on your phone
    • Pretty cool idea, no need for another app purchase
• API
  • Gives developers the ability to access car stats (mileage app)
  • Truly anything is possible

Alan Mulally again

• It is all about minimizing distractions to the driver

Intel

Paul Otellini, President and CEO

• The original 4004 processor had 2251 transistors, the new ones have over 1 billion
• If car parts went the way processors do, cars would go 470,000 MPH, get 100,000 MPG and cost $0.03
• 32nm microprocessor
• HDTV sales have doubled from 2007-2009
• Bacon is a cure for cancer - it's pretty obvious
• 2010 - 50 3D movies vs 20 in 2009
• Intel's goal is to make computing seamless for you
• Shrek 4 takes 9x more compute cycles than Shrek 1 even with faster processors

David ????

• Shows off some 3D editing capabilities on the Core i7
  • Essentially editing 2 HD videos at the same time in real time without failing
  • Alienware desktop with Intel Core i7 Extreme
  • 3D TV
  • 3D glasses
  • Stereo camera
  • Every edit to the video is done to every frame and is done with a live preview, there is no wait to render first.

Paul Otellini again

• LightPeak
  • Transfers data at 10GBps
  • You can download an entire Blu-ray in 30 secs
  • Could replace all cables everywhere
  • Sony & Nokia will support it
  • Makes USB 3.0 look like a kids toy
  • PCs will have this about one year from now
• Intel Wireless Display - WiDi
  • Uses wireless network to transfer right to your tv
  • Core i5 laptops will come standard
    • Best Buy has 3 of them in stock now
  • Eliminates long VGA cables
  • $100 adapter box to connect to your TV with one touch connection to your computer. Available at best buy next week
• TurboBoost
  • Gives better performance when you need it and better power management when you don't
  • Core i5 overclocked to over 7GHz - new record
  • Allows for built-in card to run WoW at full display mode without a discreet card
• Smart TVs
  • Show and predict content from anywhere.
  • Advanced search feature.
  • Gesture recognition.
  • System on Chips (SOCs) are being built around the Atom core to help bring TVs new interfaces and helping to make them smart.
  • IP TV is one such interface that can download streams of your choice into "the cloud" and hold them for up to a week.

Craig ????

• TVs
  • Live stream previews on the guide for multiple channels
  • Built-in storage
  • All supported by Orange (IPTV)
• Home Energy Management Dashboard
  • Control energy usage for all devices in the house
  • Communicates with the power company to see the cost
  • Full PC running an Atom processor
  • Can leave video messages for the family
  • See all devices on the grid
  • Open application system
    • Track a package with UPS or look up a phone number
  • Get suggestions on how to make the product perform better
  • Allows you to power down devices when you leave the house

Paul Otellini 3.0

• Atom
  • Created the netbook category
  • Originally designed for schools, but has shipped over 40 million units
  • New version
    • Better performance
    • 20% better power management
    • Graphics and power management on the processor
  • Atom Developers Program
    • Allow developers to make special apps for netbooks
    • AppUp Center
      • One-stop location for users to find applications for netbooks

Peter ????

• Creates the ability to allow the developer to know what it is running on, so the Internet can act differently on a netbook in a coffee shop compared to a server in a data center
• intelappup.com
  • VERY beta
• AppUp is NOT a website, but an application designed for the netbook
• Acer, Asus, Dell & Samsung will all have AppUp stores for their platforms

Paul Otellini 4.0

• AppUp will expand to all Intel-based products in the future
  • PCs, Notebooks, smart phones and TVs
• Smart Phones
  • New Atom-based smart phone platform
    • Moore's Town (Moore's law - ha)

Diana ????

• Moore's Town
  • Demonstration of a 3-point video conference on a phone from Vidyo
  • Demonstration of a new phone from LG built on the new architecture
    • 5" HD multi-touch screen
    • Not just multi-threaded, but you can run 2 apps on the screen at once
  • OpenPeak touch tablet/home phone
    • Very interesting idea

Paul Otellini 5.0

• Canadians like heavy stones and Brian Adams music in the future
• 10 billion embedded processors shipped in 2009

Katie ????

• Digital Signage
  • Demonstration of a dual-touchscreen
    • Glass holographic screen
      • Points out items that you can see on the other side of the glass
      • Everything is based on your height and gender

Microsoft

Steve Balmer, President and CEO

• Bing will become the default search engine and MSN the default homepage on HP machines
• Automotive
  • Ford Sync
    • New look, new feel
  • Fiat
    • Blue & Me and EcoDrive - 1 million cars sold with the software installed
  • Kia
    • UVO - communication and entertainment system
      • Speech recognition
      • Natural user interface
• Zune
  • Streaming to Xbox
  • Soon to be expanded to other devices
• Windows mobile
  • 6.5 changed the game
  • T-Mobile HD2 has a badass screen
• Windows 7
  • Makes the system faster, sleeker and more energy efficient
  • Unprecedented effort
  • 3,000 Microsoft engineers
  • 50,000 partners
  • 8,000,000 beta testers
  • Windows system sales went up 50% the week Win7 launched
  • Fastest selling OS in history
  • 94% satisfaction rate among early adopters
  • Original Gartner estimate - 2% drop in sales; final is 3% up; 2010 = 12% up
  • 800,000 unique applications developed to take advantage of Win7 additions

Ryan Asdorian, Windows Team

• All in ones
  • More style, take up less space
  • Sony Vaio L
    • 24" HD Screen
    • Blu-ray drive
    • Full touch capable
• Lightweights
  • Dell Adomo XPS
    • Thinner than 4 poker chips
    • Almost immediate wake up from sleep
• Asus NX90
  • David Lewis design
  • Bangen Olefson speakers
• Netbooks
  • Lots of styles and colors to choose from
  • Full version of Win7
• Gaming
  • HP NV15
    • 1GB DirectX card
  • Asus G51
    • Intel Core i7-720QM (1.6GHz, 1333MHz FSB, 6MB Cache)
    • NVIDIA GeForce GTX 260M 1GB GDDR3 memory
    • 3D gaming
• Living Room PCs
  • Acer Aspire Revo
  • Dell Zeno HD
  • Small enough to hide behind a TV
• Bleo eBook reader
  • Over 1 million books
  • Interactive books & text books
  • Text books allow for some quizzing, studying and highlighting
  • Can be read to you
• Office 2010
  • Share files and collaborate live without overwriting
  • Two people can work in a single file at the same time, see changes and let Windows Live merge the files together
• Windows Media Center
  • Allows for front ends for internet video providers
• Microsoft MediaRoom
  • Allows for paid video content such as AT&T uVerse
  • Also available on WinMo phones & Xbox 360
• Slate PCs
  • Like the rumored Apple Tablet, but runs Windows 7
  • Slate PC + Kindle = best eBook reader EVER

Robbie Bach, President of Entertainment and Devices

• Talked about some new games
• Made a big deal about Alan Wake
  • Seem afraid of losing their asses on this one
  • Episodic releases
• Halo Reach
  • Tells the story before original Halo
  • Multiplayer Beta available to Halo 3 ODST owners
• 200 million unique avatar outfits
• 100 million songs downloaded for rhythm games
• Retro Game Room
  • 30 arcade classics
  • Expands to over 1,000 in first 3 years
  • Buy them once and play on both PC and 360 with the same achievements and leaderboards
  • Invite friends to your arcade to play
• Project Natal
  • No real new information except for a holiday 2010 release

Palm

Jon Rubenstein, CEO

• webOS
  • 85,000 SDK downloads
  • 108 countries
  • 20,000 Aries registrations
• Pixi
  • Lightest, thinnest full QWERTY touchscreen smartphone on the market
  • Interchangeable artistic, limited edition back covers (all touchstone capable)
• Pre
  • Available in 7 countries
  • Has really introduced the European market to mobile Internet
  • SFR, France

Katie Mitic, Senior VP of Product Marketing

• Developer program
  • Fully open as of now
  • Fast and easy development
  • Integration
  • Choice to market
    • New web-based access to the app catalog
    • Build directories, tweet apps
    • ie - project appetite
  • Over 1000 applications
  • Project Aries
    • Browser-based development environment
  • Hot Apps Bonus Program
    • $1 million in incentives to the top apps from feb through may
  • webOS plug-in development kit
    • allows for c++, etc programmability in apps
    • 3D programming ability

Travis Boatman, VP Worldwide Studios, EA Mobile

• Sims 3
  • Looks exactly like Sims 3 on PC
  • Zoom levels work the same
  • World looks identical
• Need for Speed
  • Garage, paint colors, etc from console game work the same
  • Accelerometer controlled

Paul Cousineau, Director of Product Marketing

• Video recording
  • About damn time
  • Timeline-based video editing
  • YouTube, Facebook, email and MMS options
  • Available Feb.
• Integration
  • Games pause when leaving the app
  • FLASH 10!
    • Available soon from the app catalog
• Over 9 OTA updates since June

Jon Rubenstein again

• Pre Plus
  • Moved the navigation button
    • Where the hell did the nav button go?
  • 16GB internal memory
  • Touchstone capable out of box
• Pixi Plus
  • WiFi
  • Personalize with colors
• Plus devices will be Verizon exclusives
  • Jan 25th release
• Palm Mobile Hotspot
  • MyFi via the phone
  • Plus only (for now)

Qualcomm

Dr. Paul Jacobs, Qualcomm CEO

• CDMA
  • Allowed licensing to almost anyone who wanted to use it
  • 170+ companies using 3G CDMA
  • 1998 was the first CDMA smartphone built on Palm
  • 900+ million 3D subscribers
  • More phones than computers in 2011
  • Most widespread platform ever

Peter Chow, HTC CEO

• HTC Smart
  • Uses Qualcomm Brew Mobile Platform
    • Allows for software and hardware to make the phones cheaper to produce
  • Built around HTC Sense
    • All about you at the center
    • Different interfaces for different part of your life
    • MotoBlur-style communications
  • The black looks like a Centro, the front looks like a Diamond

Paul Jacobs again

• SnapDragon
  • Ability to keep constant access to the Internet
  • Gives the ability to have "Smart Books"
    • Constant connect netbooks
  • Non-power hungry mobile processor

Yuanquig Yang, Lenovo CEO

• Le Phone
  • First Lenovo smart phone
  • Seems like a mini PC
• SkyLight
  • World's first Smart Book
  • All-day battery
  • Designed specifically for Internet use
  • HD-quality screen
  • Fully integrated 3G data and Bluetooth
  • Seemingly NOT Windows or Linux based
  • Annoyingly glossy screen

Todd Bradley, Executive VP of HP Personal Systems Group

• New Netbook
  • Android
  • 3G snapdragon
  • Close the lid and don't lose connectivity
  • It is a big android phone
  • Touchscreen!
  • Tabbed browsing

Paul Jacobs 3.0

• Education
  • Project K-nect
    • Gave 150 high school students always on, always connected wireless devices
    • Compared the algebra proficiency between two classes by the same teacher
    • 30% improvement in the Internet class compared to the other
    • Going to expand the program to other schools in 2010
  • Adding 3 more projects in 2010 to expand wireless in education
  • Mirasol display technology
    • Makes colors based on interference like the coloring of a butterfly
    • Allows for indoor and outdoor display in full color
    • Hoping to commercialize late 2010

Dr. Eric Topol, Chief Medical Officer, Scripps Health

• Wireless technology in fitness and health
  • Started with the Nike+iPod
  • Philips wireless accelerometer
    • Keeps track of steps to help you find out how much you need to do to make you healthier
  • Zeo
    • Tracks your sleep phases
    • Know how restful your sleep is
  • Track vital signs in a hospital via an iPhone from anywhere in the world
  • Piix
    • Wireless heart monitor
    • Help monitor someone who has had heart failure
    • $37 billion cost in hospitalized heart failure
  • GE V-scan
    • #14 Best Invention of the Year - Time Magazine
    • Replacing the stethoscope
    • Echo machine
    • The previous echoes cost about $300k
    • This is the size of the PDC (original Qualcomm smart phone)
    • Essentially a micro ultrasound
    • Pretty badass little device

Tony Tsao, President & CEO of D-Link

• Connected Home
  • Nstream
    • Wireless transfer of HD quality video to multiple devices at once
    • D-Link Rush
      • Creepy looking collection of devices
      • Base looks like it would kill you if you get too close
      • Allows you to put the TV anywhere, not just where the cable company put your cable jack
      • Seems like a lot of work to accomplish something that is already in existence
      • Might as well get a Roku or a Boxee Box

Paul Jacobs 5.0

• FloTV
  • We know all about it
  • Audiovox to expand FloTV to portable DVD players
  • Soon to be available on the iPhone and iPod Touch
  • OnDemand coming
  • Adding a lot of new sports programming (3000+ hours of sports programming)

James "JB" Brown, CBS-TV Sportscaster

• This is a must-have device for any sports fan
• Gave away 300 FloTV devices

Sony

Sir Howard Stringer, CEO Sony

• Jimi Hendrix catalog in 3D
• Commitment to Live 3D events
• Taylor Swift is new brand ambassador - "maybe you'll call us cool again."

Stan Laslow

• make.believe - new philosophy on technology - yikes...
• Bravia NX800 series
  • Monolithic design
  • viewing angle of 6 degree upward to allow for smaller stands
• broadest Blu-ray lineup in the industry
  • 400 disc multi player
  • Cheap to ps3
  • Seems to be surprised by BD-Live's usefulness
• Sony dash - "personal internet viewer"
  • Touch-screen widget player - welcome to 5 years ago

Kazuo Hirai, Sony Badass

• Most successful season for PS3
  • 3.8 million units during 5 weeks after Thanksgiving
  • 1.7 million units were sold in the US
• PSN
  • 780 million pieces sold worldwide
  • 5 million units of single layer DVDs per month
  • PSN everywhere goes live next month on any windows machine
• Sony Network Entertainment
  • Responsible for PSN and other networked devices
  • Allows for a single user experience across all Sony devices

Stan Laslo again

• Ebook readers
  • Wall street journal and Dow Jones subscriptions
    • Exclusive content about market watch before and after market
  • Only digital version of the New York Post
  • Financial Times
  • LA Times
  • Chicago Tribune
• Digital imaging
  • Finally joining the rest of the industry and using SD
  • Handycam
    • Lots of new cameras from low-end to prosumer
    • Bloggie
      • Essentially a webbie, but even uglier
  • Cyber-shot
    • HX5
      • Hull HD 60i - first of its kind
      • GPS & compass technology
        • Allows you to geotag the image
    • TX7
      • Party shot
        • Allows for the camera to take its own candid photos at an event based on the face and smile detection already built into cameras
      • TransferJet
        • Wireless transfer between devices, probably just Sony stuff
        • Seems to be possibly inductive or possibly very low-level wireless
        • 40 companies have bought-in
        • Soon to be in Vaio computers and Sony photo frames
• Vaio
  • 2016 - 30% energy reduction
  • W series
    • Green series
    • No printed user manual
    • Part of the body made of recycled CDs and DVDs
    • Ships in carrying case made of recycled plastic bottles
  • F series
    • Multimedia and gaming
    • 16x9 displays (some models)
    • Blu-ray playback
    • Intel quad-core
  • Z series
    • 3 pounds
    • Solid state drives
    • Blu-ray drives
    • HDMI output
    • Smart graphic sensing mode
      • Switches based on need between high and low power

Sir Howard Stringer again

• Partnership with RealD for 3D technology
• Discovery3D
• Sony Pictures 3D Technology Center
  • Place for people to learn how to deal with 3D
• Sony 3D Experience
  • Partnership with CBS to research 3D technology and usage
• PGA & FIFA in 3D
• ESPN 3D

Stan Laslo 3.0

• Bravia 3D
  • Some with and some without glasses and transmitter
  • Gives customers the ability to choose whether they care
  • Upcoming OLED prototype