In the last few years, Netflix has become the indispensable service for most of the developed world. Between television and movies, plus comedy specials and original content, you can waste away many hours with the content available on the service. In fact, as I sit here writing, I have Netflix running in the background.
There is, unfortunately, a dark side to the service. That dark side is internet access: if you don't have it, Netflix is worthless. If you're on an airplane or driving through the desert, you are going to be completely without Netflix. For many people, this means resorting to either Amazon, which allows for offline viewing, or downloading content illegally. Obviously, neither of these options are good for Netflix.
In the past, Netflix has been very vocal about their customers' lack of interest in offline viewing, and the fact that they are currently not working on the feature because of the lack of interest. They have, however, remained open to the idea. A
recent report suggests that, not only is the feature under development, but it is likely to be launched before year's end. Dan Taitz, Chief Operating Officer of Panthera, a mobile video downloading platform, says,
We know from our sources within the industry that Netflix is going to launch this product. My expectation is that by the end of the year Netflix will be launching download-to-go as an option for their customers.
Considering this feature is exactly what Panthera does, it is likely that the company is involved in the project. If not, perhaps they were approached to help implement the feature. Either way, a rumor from someone in this position within the industry is one to be taken seriously.
I still view download as something that's emerging into the consciousness of consumers. They know about downloads because before there were streaming services people downloaded movies and videos from iTunes, but they're not necessarily looking for download as a feature of their streaming service they're already paying for.
Of course, implementing offline viewing will be more difficult than just working with a partner like Panthera to build technology. The offering would be limited by contracts with the studios, similar to
Hulu's Ad-Free option. Netflix will have to work with their content partners to allow for offline viewing, and not all partners will ever allow it. It stands to reason, though, that if Netflix is working on this feature, they will have already begun renegotiating the contracts, and have worked to include language in all new contracts.
Will we see this feature before the year's end? Let's hope so - it will give our team something to do on the flight to CES 2017.
Google Fiber may be a well-known name, but it is not exactly a commonplace service. In fact, the company only offers service in 6 markets today, with another 6 in-progress, and several others being considered. Expansion has been slow, though, partially because of the high cost of installation and partially because of overall interest in the offering, both from consumers and from municipalities.
This week, the company has taken a major step in adding to their infrastructure, by announcing the purchase of Webpass. The San Francisco-based ISP offers a comparable service to Google Fiber, but in markets where Google is currently not offering their services. With this single transaction, they have nearly doubled their metropolitan footprint, including in 2 cities that were in-progress previously.
Webpass takes a different approach to offering their gigabit service to customers, though. Rather than using fiber running throughout a city, they use point-to-point wireless to connect to a central hub, where cabling is then run to the subscribers. For example, in an apartment complex, you might have an antenna on the top of a building, and the hub would cover everyone inside that single complex.
Because of this technological setup, the service is only offered to multitenant building, like offices, apartments and condos. The company says it is far too expensive to offer the service to individual buildings at this time. When combined with a fiber infrastructure from Google, however, it is possible that Google might be able to offer their services to all types of buildings in these markets for less than installing a full infrastructure.
In the start-up world, there is the concept of a unicorn. This is a company in a crowded space that receives an unexplainable amount of investment dollars or sells for a price higher than can be explained. The concept of the unicorn has existed outside of startups, though. For example, the casual and mobile gaming industry as a whole seems to be a unicorn in itself.
For example, when Electronic Arts purchased PopCap, the original name in casual games, for more than $750 million, it seemed insane. How could the company that made
Bejeweled be worth that much money? Today, however, that number is considered small for this industry. Last year, Activision purchased for $5.9 billion, shocking the industry. Today, once again, that number seems small.
Candy Crush studio King
This week, mobile developer Supercell, had a major stake transfer for an even more major price. Parent company Softbank, the company that owns Sprint in the US, sold 84% of their stake in the mobile developer behind the
Clash of Clans franchise to Chinese developer Tencent. The purchase was for $8.57 billion dollars, valuing the studio at $10.2 billion. That is a lot of money for any purchase, especially for a company with a very small overall offering.
Let's put that number into perspective. In 2014,
Microsoft purchased Mojang, maker of Minecraft, for $2.5 billion. In the same year, Facebook purchased Oculus for $2 billion. In 2012, they purchased Instagram for $1 billion. The same year, Disney purchased Lucasfilm for $4 billion. All of those purchased together barely exceeds this single purchase, and it's below the overall value of the company.
That's right: Supercell, a studio it is likely you have never heard of, is worth roughly 2.5 times the combined value of
Star Wars and Indiana Jones, plus the infrastructure that has made them possible and successful. Why is that the case? Because fear breeds impulsiveness. It's what happened with Instagram, which Facebook paid far too much for because there was rumor that Twitter was interested. In this case, with Asian studios beginning to rule the landscape in mobile, it is no surprise that Tencent was willing to spend a lot of money to purchase a quickly growing competitor in a space that is expected to be 40% of the overall industry in 2 years.
One of the topics we talk about a lot here is personal security and for good reason: There are lots of ways to get harmed through technology. Whether it be a malicious ad on a website, an attachment in an email or an app in an app store, if someone wants your information there are plenty of ways to get it. Over the years Microsoft has tried to prevent that in Windows, but it requires everybody involved to be responsible and observant.
This week Lenovo announced that they had not fulfilled their end of the bargain. 2 flaws found in Lenovo Solution Center, a product that comes preinstalled on many of their computers, were found to make it easy for third parties to steal data off of Lenovo computers. This was done by giving would be hackers the ability to bypass Microsoft's User Account Controls.
UAC is Microsoft's way of ensuring that the person sitting at the computer means to do the thing that's about to happen. For example when you install software you get the yellow dialogue asking if you mean to do this. Almost every account on a computer has some sort of UAC limitation.
One of the few that does not is LocalSystem. This is an account created by Microsoft, designed specifically for Windows to be able to do things in the background without having to bother the user. One of the issues from Lenovo gives any user the ability to route commands through LocalSystem instead of their own user.
Obviously this issue does not create a problem on its own. What it does is gives third party software the ability to take advantage of a lapse in security. For example if you were to accidentally click on a bad link on a website, this exploit could install software on your computer without you knowing - The whole reason that UAC exists.
The second flaw allows the same software to install without other alarm bells going off. It allows a user to terminate an existing process without permission. So for example if a third party wanted to install hijacking software on your computer your antivirus would probably prevent it. That is unless the hijacking software terminated your antivirus before installing.
This is not Lenovo's first bout with major security problems. Last year the company made headlines for
Superfish, another product that came preinstalled on their computers which turned out to be adware. Because of these security issues, Lenovo has become the face of why you should uninstall the preinstalled software on your phone, computer and tablet.
If you don't plan on uninstalling the included software do you make sure that your automatic updates are turned on, which they should always be. This will allow them to patch these problems as they occur, which Lenovo has done this week.