T-Mobile has had a difficult relationship with reality in their past. In 2010, the company rebranded their 3G+ network as 4G, which was not exactly true. While it had speeds that were close to or within the speeds of 4G, the network itself was not that. Either way, the reality and the marketing were not the same. Since then, John Legere, the company CEO, has changed the company almost entirely.
T-Mobile has introduced new features and closed out old business practices. Binge On allows customers to use certain services, including Pokémon GO, without it affecting your data usage. They did away with traditional contracts and went with a direct hardware lease program. This has caused the rest of the industry to panic more than once, having to create their own versions of programs at the last moment.
Let's face it, all of that is great, but if the network is bad, none of it matters. Recently, though, the company has been focusing on building their network power, as well. In fact, on several tests, including our friends at Tom's Guide, T-Mobile's speeds are the fastest in the industry. Now, if only the physical coverage was better, right?
That is the subject of this week's announcement from T-Mobile. Chief Technology Officer Neville Ray said of their network compared to Verizon,
We plan to materially close the gap by the end of the year.
That is quite a financial commitment. Within 12 months, they intend to be within coverage range of Verizon Wireless. Currently, T-Mobile claims that 311 million Americans can currently use their network successfully. While the numbers are close to those of VZW, the additional coverage that Verizon Wireless offers also cover large areas of under-populated land. That means that, to cover the additional, missing customers, it will require larger network expansion than hitting the suburbs of Seattle.
Can T-Mobile manage to catch the two biggest players in the industry? Let us know in the comments.