One of the words that is becoming most synonymous with Android is malware. It seems every few months we hear about another
major piece of malware that is rooting Android devices by the millions and serving up disaster. In November we were informed about 3 new ones that were present in at least 20,000 Android apps in Play Store.
This week, security firm Check Point brings attention to HummingBad, the newest entry in the list of crap available in Google Play apps. This software, like most, attempts to root infected devices, but for a surprisingly low-level threat: advertising. In this particular case, the intent is to trick people with infected devices into clicking on ads, generating as close to legitimate revenue for the creators as possible. It does occasionally try and download other infected aps in the background, but even that is far from the worst it could be doing, being as it is still simply intended to generate advertising revenue.
Here's the important thing to remember, though: it would not be difficult for the creators of HummingBad to change its intentions. Since it has root access, it could easily track your typing, grabbing your username and password for things like banking apps, or even
popular games. It can track your data access, grabbing information about you that you don't necessarily want the world to know. It could even grab all of your contacts and contact them in your name, or upload them to a server to sell to spammers.
The thing that is most interesting about HummingBad, however, is not its incredible potential for disaster, but instead its organizational structure. Most of the time, malware groups hide from the public because what they are doing is questionable at best, and illegal at worst. In this case, the group behind HummingBad is Chinese ad server YingMob. That means that a legitimate advertising company could potentially be partnering with legitimate mobile developers to spread malware to Android devices in the name of additional advertising revenue.
This is certainly an interesting twist on the theme, and one that is encouraging for a lack of future potential. It is currently in YingMob's best interest to not become fully active, and instead continue to focus on bolstering its advertising interaction. They could turn on the full power, however, and cause a lot of trouble. Currently there is no published way to detect or remove HummingBad, which leaves avoiding it as your best option. As always, the best way to avoid malware on Android is to be very careful what apps you download. If the publisher isn't a known entity, research it before you download. If the names don't match, don't download. In other words, be vigilant.
Over the past few years, Facebook has courted publishers to their platform with tools to make publishing news, reviews and opinions easy. For many publications, Facebook is the first or second most popular source of traffic on news stories, with people liking, commenting and sharing on the network. The newsfeed takes all of that into account for what to show on your News Feed, meaning that your friends topics are more likely to show in your feed.
All of that is about to change, though, with Facebook announcing a new algorithm that places content from friends and family above that of brands and publishers. This is not the first time they have made a change in this direction, but it is the first time they have advertised it as such. Because of that, it is definitely a concern to both publishers and readers that they might see less of the news and articles they like.
Facebook will remind you that the important, trending topics are available in the Trending section of the site, though we have recently learned that Facebook curates that content, promoting news stories that they want you to see and culling topics they do not. That means that the Trending section represents the interests of Facebook, not necessarily your own. For example, you will not likely see a story promoted by Facebook that paints a conservative politician in a positive light.
The actual implementation of the algorithm is yet to be realized. It could have a large impact, or you might not notice at all. If you do see a change in behavior, there is good news for those who want to continue to see all of the stories from a particular publisher or brand. The New York Times
has the steps to guarantee you see future stories from us or other brands.
In the meantime, the best way to ensure you and your friends continue to see content from your favorite publishers is to interact with their posts: like, comment and share.
In 2014, Apple made a seemingly surprising purchase
in Beats. The headphone brand was in slight competition with Apple's own headphones and the music service was a market disaster. In the 2 years since the purchase, Apple has mostly rebranded Beats Music to Apple Music and the headphone purchase will help them make the terrible transition from a regular headphone jack to their proprietary connection. It would seem that the company has what it needs to revitalize their music business.
With that said, it is once again a bit surprising to hear that Apple is in talks with another failed streaming service, Tidal, to join the Apple Music corral. It's clear why Tidal would be interested in this acquisition: they cannot seem to attract any customers to the service, despite having a number of exclusive tracks, albums and artists. But why would Apple be interested in purchasing a competitor to the failed service they already turned around?
For that answer, we examine Tidal's market value: exclusives. With a number of artists getting fed up with the way they were being treated by Spotify and Apple and signing exclusive deals with Tidal, purchasing Tidal would give Apple exclusive contracts with those artists instead. In the short-term, this would be good for Apple Music, as it would reintroduce a number of lost artists. In the long-term, however, Apple would need to make changes to retain them after their contracts are over.
If these artists left Apple because of mistreatment, you can imagine their reaction to having their contracts sold back to Apple. If nothing changed within the company itself, it would be likely those artists would jump ship once again, as soon as they were able. So, if Apple thinks this is going to be an easy, number-boosting move, they are sorely mistaken. They are going to have to work hard to maintain the artist-friendly focus that Tidal was known for within the industry.
Can they maintain those artists? Will they make the purchase? What do you think? Let us know in the comments.