Several months ago, Microsoft and LinkedIn entered into an agreement in which LinkedIn would become part of Microsoft, with a price tag of $26 billion. After months of regulatory hurdles around the world, the acquisition has been approved and completed. This means that Microsoft finally has a successfully social network in its list of properties.
In the past, Microsoft has struggled to figure out its place in the social world. MSN had a social feature, which was rebranded to Live, and ultimately killed off. Then they
accidentally announced a new network, so.cl, which was built around media. That platform, despite some really interesting features, never took off. All of these offerings failed because Microsoft tried reaching too far outside of their core business.
Microsoft is an enterprise company. The fact that you've got a Windows computer at home is an extension of the fact that people have Windows computers at work and wanted to maintain consistency more than a lot of marketing from Microsoft. With that in mind, LinkedIn is the perfect social platform for Microsoft, seeing as they are both focused around business. While Microsoft produces arguably the best cloud platform in Azure, LinkedIn produces the only real business-focused social platform - seemingly a perfect pairing.
In the coming months, we will see few major changes to LinkedIn as it is, though it would be nice to see a UWP-style visual overhaul in the future. Instead, what we will see is integrations between Microsoft products and LinkedIn. For example, LinkedIn will be coming to Azure Active Directory, allowing people to use their login to join or use other products. We will also see LinkedIn notifications coming to Windows, likely in the form of a Universal Windows Platform (UWP) app.
Most importantly, LinkedIn will be coming to Office products. Imagine being able to update your resume in Word by refreshing data from your LinkedIn profile - no more managing double data. Or sending emails or LinkedIn messages to your connections without having to leave Outlook. We should hopefully also be able to see network activity on the person's contact in Windows/Office.
The company also has plans for LinkedIn's purchases, including Pulse and Lynda.com. Thy will be bringing together the Bing, MSN And LinkedIn Pulse brands, creating a "business news desk" that is built on top of MSN, with data from Pulse and searchable through Bing. In addition, Lynda.com, the online training platform, will be getting Office 365 support and Office 365 will be getting Lynda.com support.
Clearly Microsoft is not planning on treating this acquisition the way they have others in the past, such as
Nokia. They have clear plans and have likely already begun to implement many during the transition period. I expect to see an official LinkedIn UWP app in fairly short-order, with other features coming in the Creators Update timeframe.
The most expensive television ads of the year happen during the Super Bowl. Usually, only the biggest of the big can afford to run even a short ad during this period, as it would likely drain a smaller company's entire marketing budget for the year. Which is why I was confused when, in 2015, I saw an ad for mobile game
Game of War during the game. How could a game like this afford to run an ad during the Super Bowl?
As it turns out, one man may have helped in that task. California resident Kevin Lee Co pleaded guilty in court this week to embezzling $5 million from his job, $1 million of which he spent on
Game of War. Yes, you read that right - he stole A LOT of money and spent 20% of the ill-gotten cash on a single mobile game. Of course he also did the more traditional theft stuff: plastic surgery, cars, season tickets and more.
But, let's focus on the game aspect, because it accounts for the single largest chuck of cash, by a lot. During the life of the game, we have encountered players who have sunk thousands of dollars into the game, but this is, by far, the largest money sink we've encountered. It is the equivalent of an entire day's worth of revenue for the company, who sports lots of active players, by a single player.
For those who have not played, the overall game is fairly simple: you build a fortress with troops and equipment, and hope to hold your ground. The game happens in real-time, which means that even when you are not playing, your territory is still vulnerable to other invading players. It's a level beyond the "free-to-play, pay-to-win" model.
Cracked once described the game, saying,
But, here, you're spending money on troops and other expendables that can be lost in combat. I was casually browsing the map at work recently and came across a guy who must have spent at least 7,000 Euros. He wasn't around to defend himself, so we attacked. We wiped out about 2,500 Euros. Two-and-a-half grand, gone in five minutes. It's like gambling, but with no possibility of winning.
So, rather than pay-to-win, it's pay-to-even-have-a-chance, but then you still lose it all anyway. For co, the gambling was a bonus, as he was using someone else's money, without their knowledge, to gamble on a lose-lose game. His ultimate loss, however, is the 20-year prison sentence he currently faces.
Have you played the game? More importantly, have you spent money on the game? Let us know in the comments.
It's hard to believe that after more than 3 months and all the negative publicity over Galaxy Note7 handsets catching fire or exploding that there are any devices out in the wild, but there are. Samsung in also surprised, being as the company has had a recall program in place, and a software update that prevented the devices from charging fully. But that is about to come to an end.
In an update, which will begin to roll out on December 19, Samsung will prevent the remaining Note7 handsets from charging at all. That means that, if you still own one and are still using it after the update, once the phone's battery dies, you're done. No charging and, most importantly, no getting remaining data off of the phone without being tethered to a power source. The game will have ended for the Note7 as a phone.
Most of the industry believes this to be a smart and appropriate move from the phone maker. The devices pose a potential risk to users' health and safety and Samsung is trying to ensure that a mistake on their end does not ultimately cause harm to their customers. There is one major holdout, though, and it is Verizon. The company believes that the update actually causes risk to customers. In a statement, the carrier said,
Today, Samsung announced an update to the Galaxy Note 7 that would stop the smartphone from charging, rendering it useless unless attached to a power charger. Verizon will not be taking part in this update because of the added risk this could pose to Galaxy Note 7 users that do not have another device to switch to. We will not push a software upgrade that will eliminate the ability for the Note 7 to work as a mobile device in the heart of the holiday travel season. We do not want to make it impossible to contact family, first responders or medical professionals in an emergency situation.
If that sounds reasonable to you, let me remind you that the recall has been going on for months, and Verizon had an in-store trade-in program, where an owner could walk out with a new device in their possession. The people who are still holding on to these potentially dangerous devices made the decision that responding to the recall in a timely manner was not important to their own cellular usage, because if the phone self-destructs, they will still be without a phone.
For Samsung, the important distinction here is that the responsibility for customer safety has officially shifted from them to Verizon. If something goes wrong with one of the handsets that Verizon did not require users to return, it will be their fault and not Samsung's, who has created steps to prevent the devices from going bad.
Whether you are on Verizon or another carrier and you still have a Note7, GET RID OF IT. There is absolutely no reason to still have one in your possession at this point. Give it back, take the credit, move on with your day.
When Microsoft introduced Windows 8, it came with another operating system: Windows RT. The poorly named offshoot of the prime Windows product was designed to run on ARM processors with the intention of creating a market for less expensive Windows tablets. Windows RT had one limitation that was outside of the control of Microsoft, and that was adaptation of Windows Store apps. Windows RT could not run traditional desktop apps, but was limited to the new style of distribution.
While many large software platforms got onboard, others skipped Windows Store entirely, like Instagram and Snapchat. This made it not a great platform for consumption, which is one of two main usages for tablets. The other is enterprise usage, which often relies on antiquated desktop apps, which were also incapable of existing on the platform.
It was no surprise, then, when Microsoft discontinued Windows RT at the introduction of Windows 10. This left Windows RT owners feeling unloved and ARM left in the dark. It also created the question as to how Microsoft would treat ARM in the future. Windows 10 mobile supports the processors, but is once again limited to apps coming from the Windows Store (for both Windows Phone and Windows 10). This has limited the appeal of Windows 10 mobile's Continuum as a business platform.
That is until now. Microsoft and Qualcomm have announced a partnership which has brought an x86 processor emulator to ARM processors. The emulator allows Windows to translate Intel-style software into ARM-style software as it runs. This means that software intended for x86 processors (built for Win32, or 32-bit processors) will soon be able to run on ARM-powered Windows devices.
This new capability will theoretically allow traditional Windows desktop apps to run in two new spaces: Windows 10 mobile devices, like small tablets and phone, particularly while in Continuum mode. It will also allow Windows laptops to compete on spec and price with Chrome and Android powered computers, while allowing people to continue using the software they already know and own.
Windows 10 for ARM is an important and exciting development for the Windows landscape, and could certainly pose a problem for Google's ambitions, but create a lot of new opportunity for hardware partners. Check after the break to see a video of Windows 10 on ARM in action.
The topic of offline viewing has been a complex one for Netflix. For several years, it has been a feature that users have been asking for. Music streaming services, such as
Groove Music, have offered the ability to download music to your device to listen offline. This allows you to listen on an airplane or other places where reception is questionable. Users have questioned why they cannot do the same for their favorite movies and television shows.
In 2015, Amazon Instant Video implemented the ability to
download video for offline viewing. This brought the topic back into the foreground, as Netflix has always had a larger catalog, and is where users want to be. The company continued to insist that it was not a feature that enough of their users wanted, and was more complicated to bring to reality than was worth the expense.
In June of this year,
a report suggested that Netflix was finally giving in and bringing offline to the platform. It was suggested that the feature would be released before the end of 2016 - and then there was nothing. No real word from Netflix, no follow-up from the sources, just silence. That is until this week.
It is official - Netflix has brought offline viewing to their platform - kind of. The feature is only available on some of their mobile apps - namely iOS and Android. If you have a Windows Phone or tablet, you are out of luck, despite the fact that Windows devices usually get preferential treatment from Netflix. You also won't be able to use the feature on any laptop or desktop platform, including Windows, macOS and Linux, though we have not tested whether the Android app allows for it on Chrome OS.
In addition, not everything is available to download. Some of the most popular Netflix Originals, like
Stranger Things and House of Cards are eligible for offline viewing, while others, like Daredevil are not. Netflix licensed content is also spotty, though the company promises that more content will be coming in the future. Just like with Hulu's ad-free option, contracts have to be signed to allow for the feature.
To take advantage of the new feature, make sure you have the most recent version of the Netflix app on a compatible device and look for the download arrow next to content.
2016 has certainly not been the Year of Twitter.
Product shutdowns and layoffs followed an attempted corporate sale, which ended with all parties walking away from the conversation. It looked like the year was going to end on that note, but then Chief Operating Officer Adam Bain left the company, and he was not the first.
Before Bain, VP of Product Kevin Weil left the company, the sixth person to walk away from that post since 2007. With that much turnover in the person who decides the direction of the product, it raises an interesting question about why the company is having trouble. Is Twitter flailing because they can't find someone who understands the idea of the product, or is the upper management so overbearing that the director is incapable of directing the product?
It is likely that we are going to find out soon, as Twitter announced this week that they have purchased their next VP of Product through the acquisition of a startup. The company, Yes Inc., produced apps that, like Twitter, enforce a random and unnecessary content limitation. That is not why Twitter purchased them, however, as the founder of Yes, Keith Coleman, will be Twitter's VP of Product effective Monday morning.
Coleman worked at Google before leaving to found Yes. Twitter is hoping to leverage that knowledge, and the success of a company in a similar space, to drive success in the position. This will mean that he and his employees will no longer be able to focus their energies on their previous product offerings, and within the next few weeks, Yes's products
will shut down.
It will be interesting to see if, over time, Coleman is able to take his previous experiences and use them to bring some sort of focus to Twitter, possibly even forcing the company to decide who they are and what it is that their product does. On the other hand, Twitter may always become part of the Disney behemoth, so it may not matter.