The Internet is an interesting place. You never quite know what is going to happen next in the viral world. The only thing you know is that there will always be something exciting coming around the corner. This week we had the pleasure of watching hundreds of Old Spice commercials made over the course of just a few days.
The "commercials" were filmed in the same style as the TV commercials but with a twist: they were all in response to messages and comments they received online. All produced real-time and posted back to the Interwebs. Assuming no breaks, they produced a commercial every 7 minutes or so.
Hit the break to find out how they did it and to see the spots.