Those of you who still read bound pages of paper with words on them, otherwise known as books, should be familiar with Random House who is known for their content creation and publishing of fiction, nonfiction and children's books. About a year ago they started expanding their horizons by entering into the video game industry with Homefront. The game has enjoyed some success and had average reviews, which considering it was their first video game ever, they do deserve some credit.
The content is what made Homefront a deep and immersing experience despite some lacking and sometimes funny gameplay mechanics courtesy of Kaos Studios, a division of THQ. The story is adapted from the novel which has lead them to expand their partnership with THQ to translate their written content across many different media types.
To find out if this transmedia adventure goes both ways, hit the break.
This week, GameStop and Facebook tied the knot online as the gaming retailer launched an app on Facebook through the ShopFans platform that will act as a storefront for the company for its 1.8 million Facebook fans. In the midst of Facebook looking to monetize their user base using their service, GameStop is the first gaming company to launch a full-on store on the networking site, completely with videos, reviews, ratings, a store finder and the usual Like button.
Analysts are intrigued by the idea. Lou Kerner from Wedbush thinks this will start a new trend in social media.
Companies are feeling a lot more comfortable about leveraging social media with commerce on Facebook, compared with commerce on their own site. Things are early, and people typically don't view Facebook as a commerce destination, but it's our belief that will rapidly change.
Will Facebook start yet another popular commodity? We'll talk about it more after the break.
Occasionally Best Buy will come up with a good idea but most of the time they will copy from other companies because the ideas they come up with internally usually produce poor results. This week, Best Buy has announced that they've ignored the success of their web sales for far too long and are going to restructure to a new business model that tailors to web sales, to compete with Amazon.com.
Additionally, Best Buy will also look to bring more selection to their web-only inventory and will lower the prices on those items, clearly to match the competition in order to not fail on another idea. The company has also said they will be shrinking the footprint of their storefronts as the leases expire, more than likely due to placing emphasis on the high dollar, low margin end-products like their Magnolia TV selection. Best Buy has also said they will be considering closing some of their larger stores completely.
Want to know more on how this will all play out? Click the break.
After waiting since its initial bankruptcy filing in November the long wait is over to find out the ultimate destination of Blockbuster Video's auction, and the winner is - Dish Network. Why, you may wonder, would the country's third largest provider of subscription television want to purchase a bankrupt, irrelevant business concept? The answer is branding, of course.
While Blockbuster may not have relevance in the current video-streaming market, it has a name that everyone knows. In addition, the word is synonomous with something large and amazing - the summer blockbuster films. Combine that name with the pure size of Dish Network and you have quite a powerhouse.
However, how might Dish use the Blockbuster name and the existing stores? Hit the break to find out.
Google has always been known for starting their projects as open (and in beta) to attract as many people away from the competition as possible. They do this until the product or service gains enough popularity to finally pull the open plug and put the item on a closed circuit. This happened recently with Chrome and their removal of the accepted and soon-to-be standard H.264 support. This week, Google has decided to close up the shop to the public with their Android operating system, citing reasons like fragmentation and confusion on the market. Companies will now have to have their design changes to the OS approved by Google before they will be able to receive Google's latest updates and nod.
Not only did we mention those issues would cause problems for The Goog in the future, we also called it that Google would do this, like they do everything else, in an effort to control everything on the web. Put forth a "people-friendly" front and then lock them into whatever they are using because they made a complete transition seems to be Google's continued M.O. and theme of their business. That and hiring an entire staff to come up with April Fool's Jokes year after year, of course.
This is a huge issue that affects companies ranging from LG, Toshiba, Samsung and HTC to even Facebook. Why? Hit the break to find out.
I knew this day would come when some data would surface suggesting that the PS3 has a larger worldwide market share than the Xbox 360 and IDG Strategy Analytics is suggesting just that. The Wii still sits on top with 75.5 million active units worldwide with the PS3 at 43.4 million followed by the Xbox 360's 42.9 million units worldwide at the end of 2010. So who is responsible for this crime against the gaming community? Everyone but the U.S. of course! While the Xbox 360 leads the US, as it should everywhere in the world, the PS3 enjoyed a million unit advantage over the Xbox 360 with 14.7 million to 13.7 million in 2010 and is also ahead in Asia. Strategy Analytics' Digital Consumer Practice analyst Jia Wu said,
While the Kinect peripheral has given a boost to Microsoft's Xbox 360 strategy, the console's performance outside of the U.S. continues to disappoint.
Find out more about this travesty by hitting the break.