This week Apple did something that Apple usually doesn't do, they went back on a hard rule they set a few months ago. In February, Apple said that
they'd be taking 30% of all your subscription earnings as a developer and you had to offer your service through the iTunes App Store. Apple, after probably hearing thousands of people yell at them, took an unannounced do-over and decided to alter the rule to allow magazine, newspaper, video and music publishers to not have to specifically sell via iTunes.
The rule was not yet in effect but Apple was already being lashed at by any and every developer that didn't have a huge margin to begin with. Some companies even said they would remove their apps completely from Apple products if the rule were to go through. Without services like Pandora, would you really buy an iPad?
For more, click the break.
We have been following HP's moves very closely as of late. From the
$1.2 billion Palm buyout to the beginning rumors about the webOS' new uses, it's been a very interesting couple of months for the company. More recently we covered the two new webOS phones and the coveted beginnings of the TouchPad and even had the rumor mill churning with the TouchPad arrival for the summer.
Well, for an unprecedented third time, we here at the show have been right yet again as we should expect to see the HP TouchPad come to life on July 1st! Wow, it feels good to say we are right about this one, as we have been excited since the idea was just a twinkle in HP's eye, $1.2 billion ago.
For more on this, click the break.
Every E3, the concern is that one of the Big 3 will eventually make a lousy presentation or product that will sink them to the bottom of the gaming ocean, which would then open up a spot for someone else to take the reigns. For me, Sony is still teetering on the brink of destruction and Nintendo isn't too far behind, so what better time, then, for Atari to come out and say they want back in the gaming market?
Everybody knows Atari. The 2-bit sounds of
Pong still ring true in my head to this day and I'd be furious if anyone bothered me during a serious session of Asteroids. Well, now Atari's looking to come back with new, social games. They're aiming for the Apple products and, sigh, Facebook. This means Atari will be going from arcade games, to home games, to now the digital realm. If you recall, Atari left the console game in '96 after seven million changes in ownership.
What should we expect to see and how will this all play out? My thoughts are after the break.
In 2006 Apple acquired 50 acres of land with something in mind and last November they added the 98 acre former HP Campus to their inventory. Just recently, on June 7th, we found out what all the land was for in a presentation that the Steve Jobs gave to the Cupertino City Council about a new Apple campus.
Apple has experienced some steep growth and the current facilities at 1 Infinite Loop are starting to get a little cramped. In fact, the real problem Apple is running into is that they have to keep buying and renting places further and further away from the campus to accommodate its students and what not. The new campus has been designed to compliment the existing one and not act as a replacement. Hit the break to find out what the Steve Jobs has planned for the new campus.
Newegg does quite well and has been around for a while, they have managed to remain relatively quiet and under the radar until a certain TV and YouTube commercial of theirs hit too close to home with Best Buy. Watch the attached video and you will notice two things. The employee portrayed in the commercial looks a lot like a Best Buy employee and certainly acts like one. Also the 'Take it from a Geek' slogan at the end seems to have rubbed Best Buy's Geek Squad the wrong way. Those two things also seem to be why Best Buy served up a cease and desist order urging Newegg to stop hurting their employees' feelings and to stop infringing on Geek Squad's good name. It's really quite amusing to read. The entire first page is Best Buy telling Newegg about how awesome Geek Squad is, I highly recommend you read it over. Hit the break to watch the controversial commercial and have a good laugh.
Many of you saw
EA's but what you may or may not have noticed was the soldier holding a toy dinosaur at the beginning of the video. If you are like me you probably skipped right over it assuming it to be a piece to tie the game with reality. Boy were we wrong.
Battlefield 3 presentation
Not only is it not to tie in with reality, it is to reinforce the false reality that is 4chan. We have spoken of the insanity that is 4chan, such as
the war with Tumblr or their open attack on Scientology but we have never spoken of their truly positive influences on society, through insanity, of course. Someone posted, shortly after the Modern Warfare 2 launch, claiming to be an Activision employee, asking what people thought of the game. The reaction was unanimous - a total lack of dinosaurs.
Now, I know what you're thinking, "It's true. There were no dinosaurs in the game, but why does that matter?" It doesn't, it was the first thing someone thought of and everyone followed along. You can see the posts in the image on the right. Apparently it grew to be such a big thing that the guys at DICE decided to try and appease the 4chan community by including a dinosaur in their game. They were so proud of their little joke on Activision that Gustav Halling, a designer for DICE working on the game,
Tweeted to make sure everyone understood what happened.
Like TBS, very funny.