In preparation for this year's Black Friday, the supposedly 'epic' deals that are synonymous with that weekend and is what starts the retail golden quarter, happened prematurely. Some big name companies such as Walmart, Target, hhgregg, Amazon and Best Buy kicked things off early this year in an effort to gobble up few more percentage points of the golden quarter pie. This isn't at all surprising when retailers in general are combating declining revenues and in some cases losses but it is a little surprising when a lack of follow through on the retailer's part makes good deals go sour.
Best Buy has been fighting losses that date back over 5 straight quarters in stores that have been operating for more than 14 months and was one of the retailers to reach out to select customers with exclusive pre-Black Friday deals. The specific customers in this case were their Premier Silver customers who qualify for that distinction by spending over $2,500 per year with the company and also being a Rewards Zone member. On November 21st, the Premier Silver customers were supposed to be able to take advantage of special offers related to laptops, TVs and videogames through Best Buy's website but many were digitally denied by some technical issues that prevented them from completing their orders. Oops. Read some negative customer feedback after the break.