When AT&T is not focusing on eliminating T-Mobile or capping your data, they are working to position themselves in emerging markets with high growth potential. In this case, they are transitioning their communication services into the third fastest-growing mobile device, your car. Audi is already experimenting with its implementation in their 2012 A7 and Glenn Lurie, President of AT&T's Emerging Devices division is working with Ford, Nissan and BMW to see their technology roll out with these car manufacturers in three to four years.
Vlad Sejnoha, the CTO of Nuance, a company who has developed speech recognition software for many auto manufacturers, gives his take on how the technology will be implemented.
Apps will reside on a built-in computer…a local computer, powerful, with a lot of memory, and it will include communication capability so it can connect to a server at any point. That server might include some data, some natural language processing, and the user will just simply be aware they are talking to the system. It can select media from the entertainment system, switch radio channels, you can ask for the nearest gas station. It will allow drivers to respond to their SMS texts that can be read outloud using synthetic voice. And a lot of these guys will also make it possible to connect to your smartphone for an app or music. But they won’t rely on the phone for the wireless connection.
The real question is, why would you pay extra for something your smartphone can already do with it's own 3G/4G connection that you are already paying for? Audi gives their take on that after the break.