This story is a case of monkey see, monkey do. We mentioned a few weeks ago that Spotify, in an attempt to gain more traction with its relatively new music-streaming service, teamed up with Coca-Cola to bring more attention to the platform as a whole. Now, Pepsi thinks it can further capitalize on the music industry and has looked beyond Young Money Cash Money Billionaires to the social world.
PepsiCo has partnered with Twitter for a year-long plan to use the social site to get more followers involved in music.
Sony's new PlayStation, codenamed Orbis, may not be releasing until next year, however the company has been very vocal about some of the things we may or may not see on the new console.
Sony continued that effort just days before their annual gaming press event and said that while it considered a download-only option for the upcoming next-gen platform, the company will stick with the disc drive that stays true to the customary industry standard. This is opposite of both previous reports of the new hardware and of Microsoft's new potential plan with the Xbox 3.
I know everybody is in the gaming and entertainment mindset, however until Tuesday, those industries will be quieter until the big day comes. In the meantime, we can talk about some gadget products that will provide countless hours of entertainment. Close enough, right?
This week, Koss Corporation released something we didn't see at CES. Their STRIVA headphones are an over-the-ear design that will stream music to the headset via Wi-Fi by accessing the Internet and sites like Pandora and Last.fm.
How does this all work? The details are after the break.
This is one of the two times of year when every time you turn around, there's another rumor, and it is so much fun for us to sift through the muck to find what might actually be truth. This rumor comes to us care of Microsoft and a number of domain registrations. Recently, Microsoft has registered MicrosoftSmartGlass.com. The site does not currently have content, but instead redirects to a Bing search for "microsoftsmartglass." Certainly a clever way to have a website about a product that is unannounced that is full of content.
So, what is Smart Glass? By all rumored accounts, it is an application suite that will allow people to stream content from their mobile phones and tablets directly to any television, using their Xbox 360. It is expected to be unveiled tomorrow at their E3 press conference in Los Angeles. Rumors of a pre-event meeting suggest that the app will be available for iOS, Android and, of course, Windows Phone. The obvious missing platform is BlackBerry, but with the trouble that company is in, that is not all that much of a surprise. If RIM can make their BlackBerry 10 platform successful, maybe it will be added in the future.
Clearly this is direct response to Apple's livingroom strategy, currently involving iPhones, AirPlay-compatible devices and the current Apple TV. With the pending launch of an actual television from Apple as well, their livingroom strategy will be complete. Microsoft has a large install-base of Xbox 360s, though, and with the ability to use it from iOS and Android, this will give Redmond a huge advantage over Cupertino. Everything Apple does works with Apple, meaning you will have to own an iPhone and an Apple Television. With Smart Glass, you will be able to use any television and almost any phone, the only qualifier is that you own an Xbox 360. Honestly, who doesn't, right?
So, is this a product you are excited to see? Would you use it if it becomes a reality tomorrow? Does it bother you that BlackBerry is not included? We want to know in the comments section. Also, don't miss our liveblog from the Microsoft event tomorrow, available right here!
With things like Netflix and Hulu Plus already on the Xbox 360, we expected Xbox's slogan of "Xbox = Entertainment" to really take hold. Recently, we were surprised by the large list of media partners added to the platform and even heard that Skype would show up on the next-gen console.
This week, right before LA Gaming Week (and E3), Amazon is looking to take a stab at the marketshare that Netflix and Hulu Plus have over the console.
Like NBC, Twitter seems to have found it's voice in 2012 according to a study released by Pew Internet. Existing users are Tweeting like never before but new users have been slow to join the flock. Back in 2010 when Pew first looked into Twitter, 8% of Internet users also used Twitter and 2% of adults used them on a daily basis. Fast forward to February 2012 and 15% of all Internet users used Twitter and 8% of adults on the Internet also used Twitter on a daily basis.
Your parents aren't the only people getting in on the action though, young adults (18-24 years old) are carving out their slice of the pie and are the leading demographic in terms of Twitter usage by being the most highly engaged with 31% in February 2012, up from 18% in May 2011. What is responsible for this uptrend in 140-character-or-less communications? Drugs? Crackberries? The insatiable need to remove as much meaning as possible from communications? Find out after the break.