With the previous week Microsoft just had, you might assume they will end up taking over the gadget and tech worlds like never before. Microsoft's Surface announcement definitely shocked the industry and caused competitors like Google to play catch-up and release a tablet of their own. More importantly was the fact that Microsoft was now "manufacturing" their own tablet, which we all know is them just putting their logo on the new device. Later in the week, Microsoft announced the new Windows Phone 8, which raised the bar for mobile operating systems.
That is where this week's comments from Microsoft's senior marketing manager for Windows Phone, Greg Sullivan, have impact. Sullivan said that Microsoft specifically has no plans to build their own labelled smartphone, which goes against analyst predictions from last week.
This opens up a very interesting scenario for Microsoft. We go into detail after the break.