The UpStream (Page 180)

Disney Interactive Launches New Star Wars 'Card Game'

posted Sunday Mar 30, 2014 by Scott Ertz

Disney Interactive Launches New Star Wars 'Card Game'

After Disney purchased Lucasfilm, they almost immediately shut down Lucasarts and sold the rights to game development to Electronic Arts. Well, the fruits of those efforts have come to light with Disney Interactive releasing a new Star Wars casual game that certainly feels like it was developed by EA.

Star Wars: Assault Team is a game designed to be a digital "trading card game" that feels a little card game and a little Final Fantasy, which sounds great, right? Well, add to that the fact that the game is available on iOS, Android, Windows Store and Windows Phone, it means it can literally played anywhere. Could it get better? Yes - with PvP abilities, you can play against other players all over the world. So, that makes the game a total success, right?

Unfortunately, no. While, from the outside, so much of the game seems well through out, once you start playing, that seems to end quickly. For example, say you have a Windows Phone and a Surface. Start the game on your Surface, get through the end of the first level and try and pick up the game on your phone, both signed-in with the same Microsoft account. You know what you get to do? Start over. There appears to be no state-saving whatsoever.

Now, accept your fate and decide to continue playing on your Surface in a restaurant on your lunch break. That restaurant had better have Wi-Fi, because without Internet connectivity, the game cannot be played at all. So, the game must have an always-on Internet connection, but doesn't use the Internet to connect your devices to anything. That makes sense.

So, no Internet connection, no ability to continue on your phone, what are you to do? It's time to waste what is left of your lunch break on Facebook, browsing through the random nonsense your friends have posted. Then you come across a Facebook ad for a new game: Star Wars: Assault Team. Of course, because the universe is just taunting you now, right? You click on the ad and it says that the game is Facebook integrated on mobile. Sure, so the game knows who you are, either from Facebook or your Microsoft account, but still has no way to sync your game between two devices using the exact same information.

Now, none of this is to say the game is no fun to play; that is mostly what we will discuss next. The game is really campy and the character collection is odd: with dragons and lizards, but maintaining Han Solo and Chewbacca. A lot of the story line feels like one of those arcade shooters where, every time you clear a room, it navigates on its own to the next room in a pre-planned order.

However, the ability to level-up your cards and edit your team from level to level makes for an interesting dynamic. The battle mechanics are also modeled after some of the best turn-based strategy games, making it quite addicting. That addiction is what makes the lack of device syncing so incredibly frustrating - I want to be able to play the game in different scenarios, but am completely unable to.

Have you tried out the game? If so, what platform and what are your opinions on the game? Let me know in the comments.

Facebook Acquires Oculus VR for $2 Billion

posted Sunday Mar 30, 2014 by Nicholas DiMeo

Facebook Acquires Oculus VR for $2 Billion

Facebook has officially entered every realm of our lives, as if the company has not done that already. By announcing its plan to acquire Oculus VR, the company responsible for the Oculus Rift, Zuckerberg's now entered not only our reality but our virtual reality. And he's done it for a mere $2 billion in cash and stock. $400 million of the total purchase will come in cash, along with 23.1 million Facebook shares. Another $300 million will be handed out in both stock and cash if Oculus hits undisclosed benchmarks and goals that Facebook set forth.

Zuckerberg made the announcement this week in a conference call, followed by a post on his Facebook page, naturally. No word on if he has to pay to promote his posts.

I'm excited to announce that we've agreed to acquire Oculus VR, the leader in virtual reality technology.

Our mission is to make the world more open and connected. For the past few years, this has mostly meant building mobile apps that help you share with the people you care about. We have a lot more to do on mobile, but at this point we feel we're in a position where we can start focusing on what platforms will come next to enable even more useful, entertaining and personal experiences.

In his post, he also mentions future plans of blending your entire life together by just "putting on goggles at home" and no longer needing to leave the house to do anything. And if you really think about it, it makes a lot of sense why Facebook picked up Oculus VR. All jokes aside, people spend a lot of time on social media, be it on mobile or at a computer. Now, instead of just connecting to your favorite sites and activities in the real world, you can achieve that in the virtual world, so of course Facebook would want a huge part in your alternative virtual lifestyle as well.

Now what does this mean for Oculus? Well, according to the company's blog post on the acquisition, Facebook has been talking with the crew at Oculus for a few months now. With 75,000 development kits already ordered and popularity reaching a national level, great things have come to the company in the past 18 months. Oculus seems to be riding the wave of success with such a large acquisition and with that, the virtual reality start-up says it gives the developers the "best shot at truly changing the world." And, until the Facebook culture changes their mentality, I fully believe and support these values and mission.

While Oculus VR and Facebook are extremely happy about this, obviously there are some not-so-happy campers related to the news. Specifically, Kickstarter backers of Oculus VR and the Rift who are now demanding their money back because they don't support Facebook. Now that Oculus VR has "gone corporate", many backers feel that they're owed something. Funny enough, some even thought that they were backing a "hobby and (someone who) just wanted to do something fun for the community." Sure you were.

So they've taken to the streets of social media, including Facebook, to voice their concerns. However if you're keen on the rules of crowd-funding, Kickstarter donors do not get any special returns in cases of a buyout or some type of major investment funding and they surely do not have a say in the financial or operational ends of the company's business. At any rate, Oculus VR was able to gain $2.4 million in donations from over 9,500 different people and over $90 million in venture capital funding in under 24 months. That is one of the reasons the group was able to pick up a $2 billion valuation from Facebook.

Of course there are some defending Kickstarter backers as well, and they've also voiced their concerns in several outlets, saying that the company will now have more means to produce the great product that everyone has supported up until now. A lot of people agree with that sentiment, however fear that something like a very annoying Facebook logo with irrelevant ads will show up in their virtual view.

Things like that are what scared Minecraft founder Notch from continuing to work on a version of Minecraft to Oculus. He quickly took to Twitter to say that,

We were in talks about maybe bringing a version of Minecraft to Oculus. I just cancelled that deal. Facebook creeps me out.

At any rate, all of this is still very new and a lot of dust will have to settle to see if Oculus VR will remain true to its initial vision: to actually change the world through virtual reality. Until then, we await the approval of the $2 billion acquisition and hope that people don't lose faith just yet in a pretty great product. If that happens, however, it might play perfectly into Sony's hands, which are currently juggling money and staff problems in one hand and VR competitor Project Morpheus on the other.

Sony CFO to be Replaced April 1 After $1.1 Annual Billion Loss Estimated

posted Sunday Mar 30, 2014 by Nicholas DiMeo

Sony CFO to be Replaced April 1 After $1.1 Annual Billion Loss Estimated

If you've been keeping up with Sony news, you'd know the company has been in trouble for a while. With key exec layoffs in the media division that led to a quarter-million dollar budget cut and a layoff of over 200 employees shortly after, more bad news continues to plague the tech giant. Following a prediction of a $1.1 billion loss for Sony, CFO Masaru Kato will be leaving the company effective April 1.

Announced by CEO Kaz Hirai as a planned transition, Kenichiro Yoshida will be taking over the position on that date. Yoshida has had plenty of experience working in different positions with Sony since starting with the company back in 1983, and he's also been the deputy CFO since early December, so the transition should be a natural one for him.

On the news, Sony spokeswoman Yo Kikuchi said, "After discussing the matter over the last four months, we decided it would be appropriate to appoint Yoshida at the beginning of the new financial year."

For Kato, while he will be leaving the CFO role, he will also drop his executive VP title as well. However, he will stay on with Sony as a director and will become a vice chairman on the board.

Cost-cutting measures will continue for Sony, with the company also selling a large property next to its HQ to a real estate company for just over $68 million. Hirai also mentioned other cuts that will be happening in the next quarter but did not disclose what they were. There's not much meat left on the Sony steak, though, so it will be an interesting ride over the next year to see where Sony cuts next.

Klout Acquired by Lithium Technologies for a Rumored $200 Million

posted Sunday Mar 30, 2014 by Nicholas DiMeo

Klout Acquired by Lithium Technologies for a Rumored $200 Million

In 2008, a company with a mission to measure social engagement and influence came together to form Klout. This week it was announced that the increasingly-popular tool had been acquired by Lithium Technologies.

In a stock deal rumored to be close to $200 million, Klout's CEO Joe Fernandez will enter the Lithium team as a senior vice president and manager of Klout. In turn, Lithium purchased the measuring software to enhance its own services. For those unaware, Lithium is an all-encompassing CRM and social platform that ties in engagement, sales, customer retention and loyalty, branding, SEO and crowd-sourcing all in one place. Think or Jive Software, but with an increased focus on usability and genuine customers. It's an interesting platform for sure, and one that I've not had too much familiarity with, however companies like Virgin Atlantic and Barclay's have both seen dramatic results from using the service.

In the announcement of the news, Lithium's president and CEO Rob Tarkoff explained how everything would come together.

(The acquisition) brings together the 100 million consumers who engage across Lithium communities every month with the 500 million consumers touched by Klout to establish one of the biggest data footprints of consumer attitudes, preferences and activities. Lithium and Klout both have deep expertise and capabilities in driving engagement - combined, our ability to put trust back at the center of the relationship between consumers and brands is unmatched. The new Lithium brings together trusted people and trusted content to create an exchange of shared value and a more complete measure of reputation. Most importantly - and what really fires me up - is that this acquisition helps Lithium put the power back into consumers' hands in a real way that delivers real benefits to consumers as well as brands. The conversation between consumers and brands should be just that: a conversation, not a shout by brands at consumers. That's the promise the new Lithium will deliver on.

So it seems like Lithium is wanting to bring a sense of realness to its service and by using Klout's highly-touted measurement system, it could probably do just that, as Klout is kind of a crucial link between a consumer and a company. Lithium did say there would be more to discuss on the Klout acquisition at its LiNC 2014 conference.

For Klout, the team says that its "mission has not changed" and Klout will "continue helping people be great online."

You will still be able to get insights about your social media performance, find new content to share, and be rewarded with Perks on both and our mobile app.

We'll keep tabs on exactly how Klout will be implemented into Lithium's offerings. Until then, I will continue to peruse Klout to see what's going to change before and after the acquisition process.

Google Wants You to Remember You Have an Android Device

posted Friday Mar 28, 2014 by Scott Ertz

Google Wants You to Remember You Have an Android Device

My guess is that, if you are reading this, you are aware what operating system your phone runs. Whether you chose your phone because of the operating system and found the best manufacturer, or you chose the manufacturer and got the OS it came with, you know what you have. There are a lot of people, however, who purchase a Samsung, HTC or LG phone and don't know that it is powered by Android; mostly because those manufacturers do all they can to bury Android as deep as possible.

Google is starting to realize that their business model for Android might not have been entirely in-line with their corporate goals and are trying to change that. Starting with the Samsung Galaxy S5 and HTC One (M8), all Android devices that will have access to the Google Play Store must boot with the "Powered by Android" branding.

Now, this is not to say that all Android-powered devices will carry this branding. In fact, many devices that run Google's open-source operating system purposely hide the Play Store, such as Amazon's Kindle Fire line and Nokia's new Nokia X family, both of which host their own Android app stores. You'll also see it on cheap drugstore tablets who are trying to make back the money they lose on the hardware.

Knowing Samsung's interest in running Tizen on their devices, it's possible that Google forcing the co-branding might be the push they need to abandon the platform all together. It might also help Samsung convince other manufacturers to switch to their OS. This could also be a boon for Microsoft, who have been rapidly increasing their manufacturing partner list, but haven't yet seen an increase in hardware announcements.

Do you think it is a good idea for Google to force dual-branding on Android handsets in exchange for Google Play access, or is this a move that could damage the brand even more? Sound off in the comments.

Marissa Mayer Might Launch YahooTube

posted Friday Mar 28, 2014 by Scott Ertz

Marissa Mayer Might Launch YahooTube

Marissa Mayer, since taking over as CEO of Yahoo, has been working on a plan to make Yahoo into Google, but without the abandonment of its principles. When Marissa was at Google, being one of the early employees, one of her chief responsibilities was to ensure the developers didn't ruin the homepage. She was also responsible for the overall web presence of the brand, ensuring all Google properties felt like Google.

At some point, someone decided that Google didn't need to be Google anymore, and moved her away from the thing that had kept the company consistent and into other positions. It hasn't worked out the way they wanted. Since joining Yahoo she has worked to create a cohesive Yahoo that spans the Internet with relevance and content. With a new logo, older product shut downs, remodel of Flickr and acquisition of Tumblr, among many other changes, Yahoo is becoming a new, successful brand.

One of the aspects of the Internet that Yahoo had managed to avoid like a drunk girl at a party is video. There were several meager attempts, but it never felt as if the company was interested in participating with the rest of the Net. Last year, Mayer began the process of fixing that, purchasing Saturday Night Live rights from NBC, available now. They also purchased a live concert streaming service and hired broadcast news star Katie Couric to add credibility to their offerings.

What they are still sorely lacking is user-generated content. Having unsuccessfully tried to acquire Dailymotion, they are still no closer to taking on YouTube, but a YahooTube option is something that the company certainly needs if it is going to continue to compete. With Tumblr the company has text and photo (mostly), but no good platform for video.

One thing that Yahoo will need to do to succeed is to focus on what YouTube has been unable to accomplish: quality. Since being purchased by Google, YouTube's video streaming quality has taken a sharp turn downward, constantly buffering and failing to load videos, and the problem gets worse by the day. If Yahoo can create a video streaming service that actually streams videos, they will be far ahead of YouTube.

Next, they need to focus on the quality of the content. While a user-generated site will always have a little of everything, by guaranteeing that top-creators are able to generate revenue from the platform, they will create more content, therefore drowning out some of the less-desirable videos of drunk texting and high school fights. Instead, getting content like What the Buck and the recently hiatused =3 through revenue sharing are what a YouTube competition from Yahoo must look like.

We're live now - Join us!



Forgot password? Recover here.
Not a member? Register now.
Blog Meets Brand Stats