Marissa Mayer, since
taking over as CEO of Yahoo, has been working on a plan to make Yahoo into Google, but without the abandonment of its principles. When Marissa was at Google, being one of the early employees, one of her chief responsibilities was to ensure the developers didn't ruin the homepage. She was also responsible for the overall web presence of the brand, ensuring all Google properties felt like Google.
At some point, someone decided that Google didn't need to be Google anymore, and moved her away from the thing that had kept the company consistent and into other positions. It hasn't worked out the way they wanted. Since joining Yahoo she has worked to create a cohesive Yahoo that spans the Internet with relevance and content. With a
new logo, older product shut downs, remodel of Tumblr, among many other changes, Yahoo is becoming a new, successful brand.
One of the aspects of the Internet that Yahoo had managed to avoid like a drunk girl at a party is video. There were several meager attempts, but it never felt as if the company was interested in participating with the rest of the Net. Last year, Mayer began the process of fixing that, purchasing
, available now. They also purchased a Saturday Night Live rights from NBC live concert streaming service and hired broadcast news star Katie Couric to add credibility to their offerings.
What they are still sorely lacking is user-generated content. Having unsuccessfully tried to acquire Dailymotion, they are still no closer to taking on YouTube, but a YahooTube option is something that the company certainly needs if it is going to continue to compete. With Tumblr the company has text and photo (mostly), but no good platform for video.
One thing that Yahoo will need to do to succeed is to focus on what YouTube has been unable to accomplish: quality. Since being purchased by Google, YouTube's video streaming quality has taken a sharp turn downward, constantly buffering and failing to load videos, and the problem gets worse by the day. If Yahoo can create a video streaming service that actually streams videos, they will be far ahead of YouTube.
Next, they need to focus on the quality of the content. While a user-generated site will always have a little of everything, by guaranteeing that top-creators are able to generate revenue from the platform, they will create more content, therefore drowning out some of the less-desirable videos of drunk texting and high school fights. Instead, getting content like
What the Buck and the recently hiatused =3 through revenue sharing are what a YouTube competition from Yahoo must look like.
Within the software world,
One of the interesting things about Mozilla is the way people stay with the organization, even after departing the top post. In fact, Kovacs has remained on the board for the past 12 months, despite taking the top spot at AVG Technologies a year ago. Also remaining on the board post-CEO is
John Lilly, a partner at Greylock Partners. That changed this week when these two past CEOs, along with board member Ellen Siminoff, former Yahoo executive and current CEO of Shmoop, left the board together.
The resignations of three high-profile board members of a high-profile corporation at the same time would normally suggest a problem, but anonymous sources within the company did not allow speculation to build, instead stating exactly why they were leaving: Eich. The sources report that the board members left because, during the search process for a new CEO, an outside hire was sought to work with CTO Eich and Mozilla founder Mitchell Baker rather than promoting Eich to CEO.
The Board of Directors aren't the only people miffed about the promotion of Eich. Employees within the organization have begun a bit of a revolt, demanding the ouster of Eich after the discovery that Eich donated money to the Proposition 8 debacle in California, which was designed to prohibit gay marriage.
Open Badges project lead Chris McAvoy started it off, followed by Chloe Varelidi and others. Hit the break to see some of the tweets. These employees believe in a Mozilla which is open and inviting, knowing that a diverse workforce breeds better ideas. Obviously, a CEO who believes that some of the employees are inherently entitled to less than others as citizens does not breed that same atmosphere.
Followed by the employee protest comes a developer protest right on its tail. A number of developers of software for the Firefox Marketplace have pulled their products until Eich is removed from his office. Whether the board agrees with Eich's political position or not, they cannot agree with the environment that his donation has created. Either the board will get a grip on this disaster or Mozilla's dwindling supporters will continue to leave en masse. Now would be the worst time for the company to encourage its users to leave.
The guys who used to do
Mystery Science Theater 3000 are back and doing what they do best: making fun of media. From blockbusters to Batman: The Fatal Blast, there is something for everybody. The way it works is: you download the MP3, play it along with your DVD, Netflix, etc. and laugh and laugh and laugh. And you can find out all of the content available by going here. At least, that used to be the only way to make it happen.
Next Tuesday, April 1, Mike Nelson, Kevin Murphy, and Bill Corbett will be bringing their unique sense of humor back to television for the first time in almost 15 years. After MST3K was canceled by Sci-Fi (now SyFy) in 1999, the guys went off to found RiffTrax, a way for them to continue doing what they love, and what people loved of them. Now, under that same brand, the guys are joining National Geographic for a 3 episode special.
They are expected to take on television programming of some sort, but being on National Geographic means we have NO IDEA what kind of content to expect. The good news is, no matter what media these guys are put in front of, the results are always funny. There is also no better day for, what I suspect is a pilot run of sorts for a regular series, April Fools' Day.
Honestly, I'm not sure exactly how I feel about RiffTrax being on television. In the past 10+ years, the team has gotten used to getting away with whatever they want and not having the FCC involved in what they do. Being back on television means they will have to tone down their natural tendencies, and trying to cap a comedian is almost never a success.
We won't have to wait long, however, as the premiere is only 10 days away. In the meantime, check out some of their