It was only a matter of time before Wikipedia's popularity and crowdsourced content encouraged a large company to use the platform for advertising. While companies have used the platform to increase their own Wikipedia page's visibility, The North Face took a unique approach to the goal. Rather than worrying about their own ranking, they used Wikipedia's own ranking on Google Image Search to place their brand all over the world.
The company, with the help of marketing agency Leo Burnett Tailor Made, decided to own adventure photography on the internet. They traveled around the world, taking photos in high profile locations, with their models wearing or carrying The North Face products, highlighting the logo. They then replaced existing photos of those locations on Wikipedia with their own photos. On its face, it seems semi-trivial, as the photos themselves were still of the locations in question. However, it meant that the first photo on Google Image Search for those locations was often the one from the company, meaning a highly increased presence of their logo for travelers.
The move was clever, but unfortunately for The North Face, is completely against the terms of service for Wikipedia. Because of the high number of changes to Wikipedia pages every day, they might have gotten away with it, save for one big mistake: they
produced a video promoting their scheme, which was published publicly. In addition, they claimed in the video that they had collaborated with Wikipedia, which they had not.
Wikimedia, the organization behind Wikipedia,
responded, claiming that the companies had defaced Wikipedia. Wikipedia and the Wikimedia Foundation did not collaborate on this stunt, as The North Face falsely claims. In fact, what they did was akin to defacing public property, which is a surprising direction from The North Face. Their stated mission, "unchanged since 1966," is to "support the preservation of the outdoors" - a public good held in trust for all of us.
The company has publicly apologized for the stunt in a
tweet issued on Wednesday, saying, We believe deeply in @Wikipedia's mission and apologize for engaging in activity inconsistent with those principles. Effective immediately, we have ended the campaign and moving forward, we'll commit to ensuring that our teams and vendors are better trained on the site policies.
Clearly, Wikipedia's moderators will be on the lookout for this type of behavior going forward, meaning that we are unlikely to see anyone else try this again any time soon. Do you think that what The North Face did was unethical, or was it a clever usage of Wikipedia's search position? Let us know in the comments.
It's no secret that Microsoft's relationship with PC gaming has been questionable over the years. More than once, the company has brought about a way for gamers to interact with their games and one another, only to see the closure of the platform. The Games for Windows Live platform was
closed in 2013, to be replaced by Xbox for Windows, which Phil Spencer promised would not go the same way.
So far, the company has managed to live up to that promise. In fact, over the years, the Xbox platform for PC has expanded, bringing with it new features baked right into Windows. The Xbox Game Bar has Mixer streaming, sound controls, PC performance, and even social features available at your fingertips. After months of
rumors, Microsoft has announced officially that they will be bringing another big Xbox feature to Windows: Game Pass. This service allows you to access tons of games for a single monthly price. It has been limited to the Xbox One, but will soon be coming to the PC. We know very little about the service as of now but will learn more details at the company's E3 2019 presentation on June 9th.
Xbox is not the only way that Microsoft is showing its commitment to PC gamers. Following in the company's current cross-platform push, Microsoft has also announced that all future Xbox titles released on PC will also be available for purchase through Steam. They have also been adding back catalog titles to the platform, with the number
growing throughout the week. While this might not seem like a big deal, it means that gamers can purchase their favorite Xbox Game Studios games from their platform of choice, instead of being locked into the Microsoft ecosystem. So, if Microsoft changes their direction for their PC ambitions again in the future, gamers will still have a way forward.
Over the past few months, the public sentiment about facial recognition has shifted from neutral to against. This has been even more prominent in the public sector, as the public and employees alike have asked companies like Amazon to discontinue sales of their technology to the government. Despite these trends against trust in the government using facial recognition technology, Lockport City School District in New York has begun
implementing facial recognition in their schools.
The plan is to use the recognition tech to identify issues before they arise, such as child predators and potential attacks. The district is the first in the country to implement the tech in schools and recognizes that, despite the possible benefits, there are some drawbacks, as well. Superintendent Michelle Bradley, said,
I would say for the Lockport City School District, while it's controversial, it's not prohibited and the most important thing is we believe we've established boundaries in the use of this. We have a policy that intends to protect privacy. We have identified a small group of individuals who will be placed in a database.
She is taking her guidance not from public opinion or potential social or legal obstacles, but instead from the fact that it is not expressly prohibited anywhere. Of course, despite not being prohibited, the technology allows for a lot of problems. The largest, of course, is the security of the database itself. For the technology to work effectively, it would require a whitelist of people who are permitted. That means a database of faces of children in the school district. A database like that, especially attached to controversial technology, is like a welcome mat for hackers and hacktivists.
There is also the issue that facial recognition technology is far from infallible. Apple and Samsung technology have been tricked by photos. In response to this criticism, the district's director of technology, Robert LiPuma, said,
We did have one incident where the board member came in and was identified on the first camera as the teacher and then it made a mistake, but it was an odd angle picture. But the second camera picked her up as who she actually was. It was actually a good test for me.
So, a single test was conducted, and it was tricked by a twin. Not a great start to the usefulness of this particular system. In addition to the privacy issues and technological hurdles, there will be legal issues to contend with. The New York Civil Liberties Union has already responded to the move, with education counsel Stefanie Coyle saying,
Facial recognition technology does little to protect students and poses serious risks for both privacy and civil rights. It is a shame that Lockport school administrators have decided to deploy this technology regardless of these concerns, making their students, parents and faculty into guinea pigs to test the use of this software in school contexts. We continue to believe that this type of invasive and inaccurate technology does not belong in schools.
It has only been 7 months since Sinemia brought its MoviePass competitor from Europe to the United States. The company first launched its unlimited movie subscription service in 2014 but decided to try its hand in the US market following the
constant MoviePass disaster. While MoviePass was unable to be financially stable at $10 per month, Sinemia believed that $30 per month would be the big difference for them.
Unfortunately for Sinemia, they seem to have underestimated the market's desire to see movies with a deal and fell victim to the same problem that took out MoviePass. Effective immediately, the company has shut down its US operations entirely. According to a note from the company on
their website, We are all witnessing that the future of moviegoing is evolving through movie ticket subscriptions. However, we didn't see a path to sustainability as an independent movie ticket subscription service in the face of competition from movie theaters as they build their own subscriptions. Thanks to the cost advantage and cross-sell opportunities, movie theaters will be prominent in the movie ticket subscription economy.
For many of us, the expectation for success is in the same hands that Sinemia sees: the theater groups themselves. Both MoviePass and Sinemia were forced to purchase tickets from the theaters for full or near retail price, meaning that it didn't take long for the subscription price to no longer cover the cost of tickets. For MoviePass, in most markets, the first ticket sold was a loser for them. For Sinemia, with its higher price, it took until the third ticket for most markets.
For the theater groups, however, the costs are obviously very different. They wouldn't be paying retail price, but the wholesale price, for the tickets. If someone can make the business model work, it's going to be them.
We all know the standard features of
Amazon Prime: free 2-day shipping on most of your orders. We've opened the *DRM Not Included section of F5 Live: Refreshing Technology with that line every week for over a year. But, all of that is about to change, thanks to a new policy from Amazon. The company has announced its intentions to turn 2-day shipping into 1-day shipping for most orders.
On an earnings conference call, finance chief Brian Olsavsky said that the company is working hard and spending millions of dollars to update its infrastructure to support this change in policy. In fact, this quarter alone, the company has spent around $800 million in preparation to roll-out 1-day shipping for Prime members. If you're a Prime subscriber, you may have already noticed some of the changes. Previously, there had been a $35 minimum on orders being shipped same day, but that requirement has already been dropped. They have also expanded the number of SKUs available on the site that are eligible for same day shipping.
This is going to be a big and exciting change for users of the site. However, not everyone is as excited about the change. The Retail, Wholesale and Department Store Union, which has been against any moves made by Amazon to improve their customer experience, said that it is worried about the working experience for warehouse workers. The claim is that at 2-day, the pace is already too fast for more of the workers, and increasing the delivery turnaround would put more stress on them.
Of course, changing how fast the packages are delivered will change what day the orders are processed, but will not likely change the pace at which they are processed. Plus, and additional processing will almost certainly be handled by the increasing number of robots that inhabit Amazon warehouses. That change will also not make the union happy, but there isn't a lot that can be done about it.
There is no specific timeline for rollout, but it looks as if it will be done in phases, starting now.
If you know anything about PC gamers, you know that they look down on console gamers. They claim that console gaming can never stand up to the capabilities of PC gaming. PCs have the ability to upgrade hardware, creating capabilities that a console simply cannot replicate with its standardized hardware. But, a
new study suggests that the superiority complex will come to an end in the fairly near future.
According to the report, by the year 2022, it is estimated that as many as 20 million PC gamers will make the switch to consoles. This theory is being led by the fact that PC hardware is simply not changing as fast as it once did. System processors have not really gotten faster, with most of the focus going into power efficiency and heat conservation. In addition, the cost of video cards has increased over the last few years, in part because of the trend of cryptocurrency mining.
The next generation of consoles is likely to have hardware that rivals many gaming PCs on the market. Microsoft and Sony have both been working on their next hardware releases, with information to be released in the next few months. While this hardware will not likely be upgradable in the way a PC is, it will likely be powerful enough to stand up to the changes that are coming to the gaming industry.
The biggest change is in the way games are being delivered. With Microsoft and Google working to deliver modern games instantly through streaming, the requirements on the system hardware will be less important than the requirements on the network connection. It will allow more powerful, more graphically intense games to be played on the same hardware we use today.
In reality, the idea of PC gamers moving exclusively to consoles and smart TVs seems like a jump that could only be made by someone outside of the industry looking inside. A change in technology is more likely to change the amount of PC that gamers need, rather than the type of system that is used.