Google might be trying to do whatever it can to keep YouTube in its top spot as a video sharing platform, along with making it profitable. The word right now is that Google is tossing around creating a subscription model to YouTube that would let content watchers pay to skip the ads that show up during a video.
This would be a huge change for YouTube, as the company essentially revolves around advertising, in every possible way, in order to make their money. CEO of YouTube, Susan Wojcicki spoke at a ReCode-sponsored event, saying that,
YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there's going to be a point where people don't want to see the ads.
She's probably right. On videos that are less than two minutes long, I still occasionally get stuck with a one minute ad. I can't be the only one in that boat. The head of YouTube also went on to say that the goal is to be "thinking about how to give users options." A subscription service to skip ads would certainly be an option.
This isn't the first time a paid version of YouTube has been talked about, however. When Hulu first became a big deal, the rumor was that YouTube was panicking and might implement a similar subscription service, sans ads and with exclusive content. That could still be the play here. Still, there's no word on price, availability or even if it will actually be a thing. All we know right now is the execs at the popular video site are thinking about it. Thinking is better than not thinking, right?
All things considered, this is still a big step for Google, a company which almost all of its consumer-facing products are free and are driven by advertising. Yes, you must pay for Google Apps for Business and content creators on YouTube can charge their subscribers a small fee to get special access to more videos, but that's a select market in each of those regards. Offering up a monthly subscription for all YouTube customers would certainly shake things up and change the type of person who may visit YouTube. But with sites like Twitch and Vimeo making a drastic impact as of late, this might be the move to make. It should be noted that Vimeo has been letting content creators rent or sell videos on the site for the past 18 months, and has already announced it is launching an ad-free subscription service sometime early next year.
Holiday sale alert! As predicted by our show staff earlier last month, a price drop is heading to Microsoft's Xbox One beginning today. Why wait in lines and sheer
stupidity insanity on Black Friday when you could instead be already gaming on an Xbox One a full three weeks before the herd? If you don't have an answer for that other than "it's an experience" then I suggest you take a look at the reduced prices on Xbox One consoles and bundles.
In the US, the Xbox One will be $349, $50 off, and that price applies to your choice of the console, including special edition bundles. This includes
Assassin's Creed Unity, Call of Duty: Advanced Warfare and Sunset Overdrive. If you needed a reason for Sunset Overdrive, I believe you now have one. Yusuf Mehdi, VP for Microsoft, shared my sentiment of not waiting for Black Friday.
Fans don't have to wait for Black Friday this year to enjoy great savings on Xbox One. We're offering our best price yet, with unprecedented choices and value, so more people can play on Xbox One this holiday. We're gearing up for one of our biggest holidays ever and we are thrilled to offer fans up to $150 in savings on Xbox One and some of the biggest blockbuster games of the season.
For those wanting the Kinect with your console, and trust me when I say you want the Kinect with your console, the $50 off still applies, making the
Assassin's Creed Unity bundle with Kinect $449. For the Call of Duty bundle, the custom console comes complete with a 1TB hard drive and is available tomorrow, sans Kinect, for $449, but the price is justified through the bigger hard drive and fully custom Xbox One and controller.
The promo runs through January 3rd but why wait to play your favorite games? Head over to the
Microsoft Store and pick up your console now! Or, you know, tomorrow if you want the Call of Duty bundle. It definitely feels like Microsoft has picked up a lot of steam heading into the holidays.
The transition from cable to Internet for television is strong and quick. On the heals of
HBO and CBS, premium channel Starz is pondering offering a cable-free streaming option. Starz CEO Chris Albrecht said on an earnings call,
While you will hear more from us on this over time, I can tell you now that we have the content right (and) the technology platform and infrastructure in place to ensure that the Starz businesses are positioned to capitalize on these new opportunities, both here in the U.S. and abroad.
One of the major hurdles for these companies in creating standalone streaming services is having the rights to offer their content to non-cable subscribers. For example, NBC does not own the streaming rights to
, and they lost the show to Yahoo!. In Albrecht's comments he mentions that they have the rights to pull this off.
Saturday Night Live
He also says that they have the ability to release this, with content, outside of the US. That will make international viewers happy, as securing these rights is usually difficult for multiple countries. Either Starz has been preparing for this in their contracts for years, or they have really focused down recently and renegotiated their licensing deals over the past few months to allow this to happen. Either way, this is even more reason for
Hungarians to be excited about their win.
So, with all of the standalone streaming services launching there are two important questions to ask: is there enough content available for you to dump your cable subscription and which services will you be using to supplement that content? Let us know in the comments.
We've seen Internet taxes proposed across the world before, but they infrequently get implemented and the ones that do infrequently last. This is the case in Hungary, whose proposed Internet tax has officially been abandoned. The Primi Minister, Victor Orbán, made the announcement following protests in the tens of thousands of participants were held across the country.
The abandonment, however, comes with a caveat: he said that there will be no Internet tax in this form, not that the concept of some sort of Internet tax was being abandoned. This means that the Hungarian people will not see a $0.62 per gigabyte of used bandwidth, but could still see some sort of tax applied in the future.
The concept of a bandwidth-based tax on wired connections is especially offensive. Here in the office, on an average week, we consume several hundred gigabytes of bandwidth just in Hulu and Netflix usage. It is not unusual to run 6 or more hours of video streaming per day; assuming full HD (~8GB per hour), that is 336 GB per week, or $208.32 in additional taxes under the abandoned plan. That is just for the usage via streaming services, not our Internet usage as a whole.
As the usage of Internet is increasingly video-based, and the quality available from these services increases, that number would only go up. Because of this, it is a great move for the government to abandon the plan in this form. A new plan could be formed in January 2015, as the government is planning a national consultation on the topic.
Either way, it is good to see the government listened to its people. The protesters celebrated their victory Friday night, following their success story with
another street gathering.